Vivo Energy Uganda has rewarded eight winners of its Shell ‘Unleash the Power’ campaign with all-expenses-paid holidays to Cape Town, South Africa. The campaign aimed to encourage motorists to use premium fuels and lubricants. Winners were among customers who purchased Shell V-Power fuel or serviced their vehicles using Shell Helix Ultra lubricants. The prize handover ceremony was held at Shell Lugogo Service Station in Kampala.
The campaign sought to educate motorists on the benefits of using premium fuels and lubricants in protecting engines, improving vehicle performance, and enhancing driving experience. Vivo Energy Uganda Chief Commercial Officer Alinafe Mkavea said the initiative encouraged motorists to make informed choices about products used in their vehicles. The company was pleased with the response from customers across the country.
Mkavea stated that the campaign’s impact extended beyond the prizes, as the company wanted motorists to appreciate the value of investing in products that help protect engines and maintain reliable performance. Shell Helix Ultra is a fully synthetic lubricant designed to protect engines against wear and maintain performance. Shell V-Power is formulated to help clean critical engine components and protect against deposits.
The campaign formed part of Vivo Energy Uganda’s broader commitment to providing motorists with quality products, technical expertise, and customer-focused initiatives. The company thanked its customers, service station operators, mechanics, partners, and employees for contributing to the campaign’s success. Vivo Energy Uganda reaffirmed its commitment to providing Ugandan motorists with Shell fuels and lubricants.
In addition to the eight winners who received all-expenses-paid holidays to Cape Town, 18 other winners received electronic prizes. The prize handover ceremony was held at Shell Lugogo Service Station in Kampala on Friday. The company used the campaign to reward customer loyalty while promoting awareness about the importance of quality automotive products.
Vivo Energy Uganda’s ‘Unleash the Power’ campaign aimed to promote the benefits of using premium Shell products. The company sought to show motorists that choosing premium Shell products supports engine protection, performance, and a better driving experience. Mkavea said the company was pleased with the response from customers across the country.
The campaign’s success was attributed to the collaboration between Vivo Energy Uganda, its customers, service station operators, mechanics, partners, and employees. The company will continue to provide Ugandan motorists with Shell fuels and lubricants, alongside initiatives aimed at improving customer engagement and delivering value beyond the point of purchase.
Key points
- Vivo Energy Uganda rewards eight winners with all-expenses-paid holidays to Cape Town.
- The campaign aimed to educate motorists on the benefits of using premium fuels and lubricants.
- The company reaffirmed its commitment to providing Ugandan motorists with quality products and customer-focused initiatives.
