Vivo Energy Kenya Limited has retained its position as the leading oil marketing company in Kenya, commanding a 19.70% share of total local petroleum sales for the year ended June 30, 2026. This is according to the Energy and Petroleum Statistics Report published by Kenya's energy sector regulator, EPRA. The report covers local sales volumes for imported petroleum products, including petrol, diesel, kerosene, and aviation fuel.
The petroleum sector in Kenya has seen an increase in registered oil marketing companies, with 154 companies recorded as of June 2026, up from 146 the previous year. The total industry volume for the four key products reached 6,330,507.90 cubic metres. Vivo Energy Kenya Limited's dominance in the market is evident, but other companies are also significant players.
TotalEnergies Marketing Kenya Plc ranked second with a 14.12% share, followed closely by Rubis Energy Kenya Plc at 14.04%. Together, the top three companies accounted for nearly half of all petroleum sales in the country. Ola Energy Kenya Limited placed fourth with a 3.56% share, while Hass Petroleum Kenya Limited and Galana Energies Limited held 3.44% and 3.35%, respectively.
The competitive landscape shifts when individual fuel categories are examined separately. In petrol sales, Vivo Energy Kenya led with 20.37%, ahead of TotalEnergies at 14.29% and Rubis at 11.38%. A similar hierarchy is observed in diesel sales, with Vivo Energy Kenya at 23.35%, TotalEnergies at 14.74%, and Rubis at 10.77%.
However, the aviation fuel segment presents a notably different picture, with Rubis Energy Kenya Plc leading with a 33.60% share, well ahead of Be Energy Limited at 14.09% and Hass Petroleum Kenya at 13.14%. Vivo Energy Kenya, the overall market leader, took only 4.82% of aviation fuel sales. The kerosene segment was headed by Evon International Energy Limited with 24.99%.
The data underscores the concentration of market power among a handful of large oil marketing companies, even as the total number of registered operators continues to grow year on year. EPRA's recent stakeholder forum in Nairobi discussed the implementation of new regulations and standards in the petroleum sector.
EPRA convened the stakeholder forum on September 23 to review compliance requirements, implementation timelines, and transition arrangements for the Petroleum (Lubricants Facility Construction and Business Licensing) Regulations, 2025. The meeting also examined the KS 2634 standard covering lubricant blending, reclamation, grease production, and transformer oil.
Key points
- Vivo Energy Kenya Limited leads the petroleum market with a 19.70% share of total local sales.
- The top three oil marketing companies account for nearly half of all petroleum sales in Kenya.
- The competitive landscape varies across individual fuel categories, with Rubis Energy Kenya Plc leading in aviation fuel sales.
