Verve, a domestic payment cards and tokens brand, has partnered with Truecaller for the ninth edition of VerveLife, a fitness event that combines lifestyle, technology, and community. The event, themed 'Ignite', aims to strengthen the technology and lifestyle dimension of VerveLife, while providing Truecaller with an opportunity to engage consumers through a platform centered on active living and shared experiences. This partnership marks a significant milestone in VerveLife's expansion.
According to Cherry Eromosele, Executive Vice President, Group Marketing and Communications, Interswitch Group, the addition of Truecaller strengthens the technology and lifestyle dimension of this year's VerveLife. Eromosele stated that VerveLife has always been about creating experiences that connect with people beyond traditional boundaries of a fitness event. The partnership with Truecaller complements VerveLife's ambition to bring together technology, lifestyle, wellness, and community.
VerveLife 9.0 has already taken place in Ikorodu, Ibadan, and Enugu, with upcoming experiences scheduled for Surulere and Uyo. The grand finale will be held at the Eko Convention Centre, Lagos, on November 21, 2026. The event features fitness activities, an obstacle course, masterclasses, and appearances by fitness personalities and trainers. The ninth edition also includes the 'Road to VerveLife 9 Stage' pan-African competition.
Ogochukwu Onwuzurike, Country Manager, Nigeria, Truecaller, expressed delight in partnering with VerveLife 9.0, stating that it provides an opportunity for the brand to connect with consumers through an experience that brings together different aspects of everyday life. Onwuzurike noted that Truecaller is pleased to partner with VerveLife, which provides a unique platform where technology, lifestyle, and community blend seamlessly together.
The 2026 VerveLife journey will culminate in Lagos with a two-day experience. Day one will feature a 'Train the Trainer' session and an industry-focused mixer, while day two will feature fitness activities and an after-party. The event aims to engage consumers in new and relevant ways while celebrating the connections that matter in everyday life.
The partnership with Truecaller adds to VerveLife's collaborations as the season builds towards its grand finale. VerveLife has established itself as a platform that combines technology, lifestyle, and community, providing a unique experience for its participants. The event has taken place in several locations across Nigeria, with more events scheduled.
The ninth edition of VerveLife marks a significant milestone in the event's history, with a focus on active living, shared experiences, and community. The partnership with Truecaller is expected to enhance the technology and lifestyle dimension of the event, providing a memorable experience for participants. The grand finale will take place on November 21, 2026, at the Eko Convention Centre, Lagos.
Key points
- VerveLife partners with Truecaller for ninth edition of fitness event
- Partnership aims to strengthen technology and lifestyle dimension of VerveLife
- Grand finale to take place on November 21, 2026, at Eko Convention Centre, Lagos
