Verve, Africa's leading domestic payment cards and tokens brand, has renewed its collaboration with Google Play for VerveLife 9.0, themed 'Ignite'. This partnership brings together digital experiences, fitness, entertainment, and lifestyle across Nigeria. VerveLife 9.0 is taking its fitness and lifestyle experience to communities across the country, with stops in Ikorodu, Ibadan, Enugu, Surulere, and Uyo, ahead of the grand finale at the Eko Convention Centre, Victoria Island, Lagos, on November 21st, 2026.
The renewed partnership allows Google Play to support the VerveLife experience with digital engagement, rewards, and lifestyle benefits for participants. This collaboration builds on the partnership between Verve and Google Play at VerveLife 8.0 in 2025 and extends a broader relationship between Verve and Google that dates back to 2023. In 2023, Verve and Google enabled Nigerians to use Verve cards for purchases on Google Play, with transactions processed locally in Nigerian Naira.
Verve retains its position as a reliable payment method available to Google Play users in Nigeria for eligible purchases, subscriptions, and services. Cherry Eromosele, Executive Vice President, Group Marketing and Communications, Interswitch Group, stated that the collaboration reflects Verve's approach to building experiences that connect with consumers beyond the traditional payment environment.
The collaboration provides an opportunity for Google Play to extend its engagement with Nigerian consumers through one of the country's established fitness and lifestyle platforms. VerveLife 9.0 kicked off in Ikorodu on August 15th and has since moved through Ibadan and Enugu, with upcoming stops in Surulere and Uyo before the Lagos finale on November 21st.
The Lagos grand finale will bring together fitness enthusiasts, families, and lifestyle communities for a full day of exhilarating fun and good music. The event will feature high-energy workouts, an obstacle course, and appearances by top fitness personalities and trainers from around the African continent. The day will culminate in an exclusive evening after-party, reflecting VerveLife's growth from a fitness event into a broader lifestyle platform.
The 2026 edition is creating additional opportunities within the fitness community through the 'Road to VerveLife 9 Stage' competition. The initiative gives fitness trainers, dance instructors, aerobics coaches, yoga and Pilates instructors, and other fitness enthusiasts the opportunity to earn a place on the VerveLife stage. An enlightening 'Train the Trainer' program will also take place ahead of the Lagos finale on November 20th.
Participants can follow the VerveLife journey and register for upcoming experiences through the website, myverveworld.com/life. As VerveLife 9.0 builds towards its Lagos finale, the renewed collaboration with Google Play further expands the ways participants can engage with the VerveLife experience across fitness, entertainment, digital engagement, and community.
Key points
- Verve renews collaboration with Google Play for VerveLife 9.0 to enhance digital experiences, fitness, entertainment, and lifestyle across Nigeria.
- The partnership builds on the collaboration between Verve and Google Play at VerveLife 8.0 in 2025 and extends a broader relationship between Verve and Google that dates back to 2023.
- VerveLife 9.0 features a 'Road to VerveLife 9 Stage' competition and a 'Train the Trainer' program to empower fitness professionals and practitioners.
