Vanguard Multimedia Ltd, a Tamale-based integrated multimedia company, has formally begun operations in the northern part of Ghana. The company operates three broadcast platforms: NorthCiti Radio 90.1 FM, Zosimli Radio 102.9 FM, and NorthCiti TV, along with a digital platform, NorthCiti Online. This integrated media operation combines radio, television, and digital content to serve audiences in the region and beyond.
The company's operations focus on quality journalism, compelling content, and commercially sustainable media developed from the northern part of the country for national and international audiences. The platforms aim to provide credible journalism and relevant programming while creating opportunities for businesses, institutions, development organizations, and communities to communicate effectively with their audiences.
NorthCiti Radio is an urban, English-language station offering news, analysis, entertainment, music, sports, lifestyle, and discussions on national and public-interest issues. In contrast, Zosimli Radio adopts a community-oriented approach, emphasizing local issues, culture, music, and everyday experiences of communities in northern Ghana.
The two radio stations cater to different audience needs in the Tamale Metropolis and northern Ghana, operating under the broader Vanguard Multimedia platform. NorthCiti TV broadcasts news, current affairs, entertainment, lifestyle, and sports content with regular news updates and original video productions available digitally through the MultiTV platform.
NorthCiti Online complements the broadcast operations by publishing news and content on various areas of public interest, including politics, business, health, community affairs, sports, entertainment, and culture. The integration of the platforms enables the development and distribution of content across radio, television, and digital media.
According to Mr. Samuel Ato Afful, Chief Executive Officer of Vanguard Multimedia Ltd, the company aims to demonstrate that a modern and commercially sustainable media organization can be built from northern Ghana while maintaining professional standards to serve audiences beyond the region. The company views the media as a crucial component of the economic and social development of northern Ghana.
Vanguard Multimedia has also established the NorthCiti Media Training Centre and the NorthCiti Music Recording Studio. The training centre contributes to the professional development of current and aspiring media practitioners, while the recording studio supports audio production and creative works. The company received positive feedback from listeners and viewers during its test transmission, particularly regarding the sound and picture quality of its radio and television services.
Key points
- Vanguard Multimedia launches integrated multimedia operations in Tamale with three broadcast platforms and a digital news and publishing platform.
- The company's operations focus on quality journalism and commercially sustainable media developed from northern Ghana for national and international audiences.
- Vanguard Multimedia aims to create value for audiences, businesses, institutions, and communities while demonstrating the potential of professional media from Tamale and Ghana.
