Valuo, a leading financial technology company in the Middle East and North Africa, and noon minutes, a quick commerce platform owned by noon, have announced a strategic partnership in Egypt. Valuo will become the exclusive payment solutions provider and primary payment partner for noon minutes in electronic payments. This collaboration combines Valuo's flexible payment solutions with noon minutes' fast and convenient shopping experience.

The partnership allows Valuo customers to pay for their purchases on noon minutes easily and flexibly using Valuo, with the option to benefit from payment plans of up to 60 months. Customers can also enjoy a fast and smooth shopping experience through the Sparkit service, which enables them to complete their purchases quickly and pay for their purchases within 45 days without additional fees.

The partnership reflects the evolving needs of customers in Egypt, who are increasingly looking for digital shopping experiences that combine speed and financial flexibility. By integrating Valuo's services into the quick commerce ecosystem, the partnership expands flexible payment solutions beyond traditional purchase categories to various stages of daily shopping experiences.

Preliminary indicators since the partnership's launch have shown strong customer uptake, with Valuo customers showing a clear inclination towards making higher-value purchases and using noon minutes to buy individual premium products, in addition to meeting their needs for household products and groceries.

Omar Abdel Hadi, Head of Development and Products at Valuo, stated that the company continues to look for new ways to integrate flexible financial solutions into its customers' daily experiences. The partnership with noon minutes is a natural extension of this approach, enabling Valuo's flexible payment solutions within the rapidly growing quick commerce sector.

Hussein Heiba, General Manager of noon minutes Egypt, noted that the company's mission is to make daily shopping faster, easier, and more convenient for customers across Egypt. The partnership with Valuo represents a new step in this direction, providing customers with greater flexibility in choosing how to pay for their daily needs.

The partnership confirms the increasing convergence between the financial technology and digital commerce sectors, as both companies continue to explore new ways to enhance customer options and provide smoother experiences. Valuo and noon minutes look forward to building on the momentum achieved by the partnership in its early stages.

Key points

  • Valuo and noon minutes have partnered to offer flexible payment solutions for quick commerce customers in Egypt.
  • The partnership allows customers to pay for purchases using Valuo with payment plans of up to 60 months.
  • The collaboration aims to provide a smoother shopping experience, combining speed and financial flexibility for customers.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.