Unilever Egypt has inaugurated a new production line for its Sunsilk products at the Mashreq personal care factory in Cairo's 10th of Ramadan City. This strategic move aims to enhance the company's manufacturing capabilities in Egypt and support the growth of its exports to regional and global markets. The new line is dedicated entirely to export markets, coinciding with the factory's 20th anniversary of operations in Egypt.
The expansion reflects Egypt's growing role as a manufacturing and export hub within Unilever's global network, driven by the company's ongoing investments in developing its production capacities and promoting local manufacturing. The event was attended by high-ranking officials, including Egypt's Minister of Investment and Foreign Trade, Dr. Mohamed Farid, Minister of Industry, Eng. Khaled Hashem, and Giza Governor, Dr. Ahmed El-Ansari.
Dr. Mohamed Farid, Minister of Investment and Foreign Trade, stated that Unilever's decision to expand its production in Egypt demonstrates the country's manufacturing potential and its ability to meet global market needs and attract foreign investment. He emphasized the government's priorities of facilitating investment procedures and enabling companies to benefit from trade agreements, which will increase exports and promote growth.
Eng. Khaled Hashem, Minister of Industry, noted that the expansion of industrial companies in Egypt represents a significant contributor to industrial growth and supports the state's goal of promoting local production. He highlighted that the new production line adds advanced manufacturing technologies and creates more opportunities for Egyptian personnel to develop their expertise and skills.
Dr. Ahmed El-Ansari, Giza Governor, pointed out that the expansion decision will support the investment environment, increase job opportunities, and enhance the governorate's position as an industrial hub in Egypt. He stressed the governorate's commitment to providing support and cooperation with relevant ministries to improve services and remove obstacles for investors.
The Mashreq factory, which spans 22,000 square meters, has seen its production quadruple over the past 20 years, enabling Unilever to significantly increase the number of export markets it serves. Currently, the factory allocates around 65% of its production capacity to export markets, with its products reaching over 30 countries. Approximately 80% of the materials used in manufacturing are sourced locally, reinforcing the connection between Unilever's export growth and the development of the local supply chain.
The new Sunsilk production line employs advanced liquid filling technologies with precise weight and volume control systems, ensuring consistent product quality and specifications during large-scale production. The factory incorporates sustainable practices, including the use of reusable packaging and wastewater treatment technologies, with all products manufactured on-site packaged in fully recyclable plastic containers.
Key points
- Unilever Egypt's new Sunsilk production line increases annual capacity by 20% for export markets.
- The expansion reflects Egypt's growing role as a manufacturing and export hub within Unilever's global network.
- The new production line employs advanced technologies and sustainable practices, reinforcing Unilever's commitment to local manufacturing and export growth.
