The UN Women's Tunisia office, in collaboration with the International Fund for Agricultural Development and the Food and Agriculture Organization, has launched a campaign to support rural women in Tunisia. The campaign, which runs from October 12 to 27, 2026, aims to amplify the voices of rural women and promote their economic empowerment. The campaign's slogan, "Rural Women at the Heart of Public Policies," reflects its objective of highlighting the importance of rural women's participation in public policy-making.
According to the UN, women make up approximately 35% of the rural population in Tunisia, while accounting for over 75% of the workforce in the agricultural sector. However, rural women face significant challenges, including limited access to social protection and lower wages compared to their male counterparts. The UN reports that women working in the agricultural sector earn less than 50% of the average wages of men, while only 12% of rural women have access to social protection.
The campaign will engage with media representatives to amplify the voices of 15 rural women, highlighting their experiences and challenges through various forms of media, including articles, short videos, and social media posts. The campaign's activities will focus on two governorates, Jundubah and Al-Qairouan, where journalists will conduct interviews with rural women and civil society activists.
A media tour is planned, starting on October 7, 2026, in Jundubah, followed by a visit to Al-Qairouan on October 9. During the tour, journalists will conduct interviews and gather stories from rural women and civil society activists, highlighting their concerns and challenges. The campaign aims to raise awareness about the issues faced by rural women and promote their rights and interests.
The campaign's activities will also include a series of articles, videos, and social media posts, showcasing the experiences of rural women and highlighting their contributions to the agricultural sector. By engaging with media representatives and amplifying the voices of rural women, the campaign aims to promote greater awareness and understanding of the challenges faced by rural women in Tunisia.
The launch of the campaign was announced at a meeting held at the UN office in Tunis, attended by representatives from various media outlets. The campaign is part of a broader effort to promote the economic empowerment and social protection of rural women in Tunisia, and to highlight their importance in the country's development.
Key stakeholders, including government officials, civil society activists, and rural women themselves, are expected to participate in the campaign, sharing their perspectives and experiences. By working together, the campaign aims to promote greater recognition and support for rural women, and to contribute to their economic empowerment and social protection.
Key points
- The campaign aims to amplify the voices of rural women and promote their economic empowerment and social protection.
- Women make up 35% of the rural population in Tunisia and account for over 75% of the workforce in the agricultural sector.
- The campaign will engage with media representatives to highlight the experiences and challenges faced by rural women in Tunisia.
