His Highness the Umukuuka of Bugisu, Jude Mike Mudoma III, has commended Hajji Mubarak Londa Abdallah, Director of BAM Shopping Centre in Mbale City, for his continued support towards the Bamasaba Cultural Institution. This commendation follows the successful opening of BAM Black Supermarket on November 8, 2026. The Umukuuka was invited as the Chief Guest at the event.
In a letter of appreciation, the Umukuuka's spokesperson, Hon. Steven Masiga, recognised Londa's longstanding relationship with the cultural institution. The institution acknowledged both the financial and other forms of support that Londa had extended to Bukuuka over time. Masiga described BAM Shopping Centre as more than just a commercial enterprise but a trusted friend of the Bamasaba people.
The spokesperson praised BAM Shopping Centre for incorporating local Lumasaba music into the supermarket's opening celebrations. This cultural touch helped promote and celebrate the identity and traditions of the Bamasaba people. Masiga also applauded Londa and his public relations team for choosing the Umukuuka as the Chief Guest at the event, which attracted considerable attention among Bamasaba communities.
The cultural institution further recognised Londa's personal gesture towards the Umukuuka, which included the donation of a modern television screen and a brand-new refrigerator. Masiga described the gifts as a demonstration of Londa's appreciation of the cultural leader and his understanding of the needs of the institution.
The Umukuuka would personally appreciate Londa upon his return from Ethiopia, where he is currently attending an African conference of kings and traditional leaders. The Office of the Umukuuka indicated that Londa would be invited for a personal word of appreciation from His Highness following his return.
The recognition highlights the growing importance of partnerships between cultural institutions and the private sector in promoting indigenous heritage. For the Bamasaba Cultural Institution, the relationship with business establishments such as BAM Shopping Centre demonstrates how private enterprises can contribute beyond commercial activities by supporting cultural initiatives.
The Umukuuka's appreciation of Hajji Mubarak Londa serves as recognition of his contribution to the cultural institution and the wider Bugisu community. The Bamasaba cultural leader recognises the businessman's continued financial and material support to the institution, praising his commitment to preserving Bugisu's cultural heritage.
Key points
- The Umukuuka of Bugisu commends Hajji Mubarak Londa for supporting the Bamasaba Cultural Institution.
- BAM Shopping Centre's involvement in promoting Bugisu cultural identity.
- Partnerships between cultural institutions and private sector promote indigenous heritage.
