Ugandan entertainment promoter and events organizer Fame Mukisa has secured a significant partnership deal with the Uganda Broadcasting Corporation. This deal marks a major milestone in his efforts to promote Ugandan music and culture across Europe. The partnership will see the state broadcaster act as the official media sponsor for Mukisa's upcoming projects, starting with a flagship show this winter.
The deal follows a series of successful events organized by Mukisa in Amsterdam, where he has built a strong reputation for bridging the gap between home-grown artists and diaspora audiences. Under this new arrangement, the Uganda Broadcasting Corporation will provide extensive publicity and broadcast support to amplify event visibility both across the Netherlands and back home in Uganda.
The partnership is designed as an ongoing collaboration, linking national broadcast resources directly with cultural initiatives organized within the European diaspora. This will enable Mukisa to further his goal of promoting Ugandan music and culture. The inaugural event under this partnership, KIKADDE XTRA, is scheduled to take place on December 5th in Amsterdam.
KIKADDE XTRA is designed as a celebration of Uganda's rich musical roots, focusing on bringing generations of music lovers together. The event aims to become an annual tradition held during the first week of December, dedicated primarily to celebrating classic performers and preserving cultural nostalgia for audiences abroad.
To bridge different eras of entertainment, the December lineup features two major headliners: Mariam Ndagire, a celebrated cultural icon, actress, and singer representing the classic era of theatre and music, and John Blaq, a high-charting contemporary artist representing the new generation of talent with strong crossover appeal among younger listeners.
For Fame Mukisa, this milestone validates years of grassroots event production in Amsterdam. His broader ambition remains centered on honoring classic heritage while introducing timeless sounds to younger diaspora youth, ultimately establishing Amsterdam as a primary festive destination for Ugandan entertainment across the European continent.
The partnership between Mukisa and the Uganda Broadcasting Corporation is expected to have a significant impact on the promotion of Ugandan music and culture in Europe. With this deal, Mukisa is poised to take his events to the next level, providing a platform for Ugandan artists to showcase their talents to a wider audience.
Key points
- The Uganda Broadcasting Corporation will provide extensive publicity and broadcast support for Fame Mukisa's events.
- The inaugural event under the partnership, KIKADDE XTRA, is scheduled to take place on December 5th in Amsterdam.
- The event aims to become an annual tradition celebrating classic performers and preserving cultural nostalgia for audiences abroad.
