The entertainment industry in Uganda has long been dominated by musicians, with dancers often playing a crucial supporting role. However, according to Ken Moves, a 24-year-old choreographer, dancer, and creative director, dancers in Uganda are underappreciated and undercompensated. With over 4.8 million followers across social media platforms, Ken Moves is one of the most followed dancers in Uganda and a prominent voice for change in the industry.
Ken Moves' own career trajectory is a testament to the changing landscape of the entertainment industry. He began his career in 2019 but gained widespread recognition in 2023 with his dance videos to TikTok songs like Hajji by Vivian Mimi and Chaw Chaw by Fik Fameica. His popularity has led to brand deals in and outside Uganda, generating significant income from dancing outside traditional music videos and concerts.
The history of dance in Ugandan music is rich, with veteran singer Eddy Kenzo's 2010 breakthrough song Stamina featuring dance strokes created by dancer Ronnie Julian. The song's success was largely due to Julian's choreography, yet it was Kenzo who went on to achieve global fame. Similarly, Kenzo's 2014 song Sitya Loss, featuring the Triplets Ghetto Kids, owes much of its global success to the children's dancing and Wembly Mo's choreography.
Despite the significant contributions of dancers like Ronnie Julian, Wembly Mo, and Eddy Wizzy to the success of Ugandan musicians, they often remain in the shadows. Ken Moves believes that this is due in part to the traditional expectations of Ugandan parents, who often suppress their children's talents in favor of more conventional careers. As a result, dancers have had to develop their craft in secret, without the support or recognition they deserve.
The lack of recognition for dancers is reflected in the absence of a dancers' category in Ugandan awards. Ken Moves argues that this is a major oversight, given the crucial role that dancers play in the success of many musicians. He believes that the rise of social media and the success of star dancers like Wembly Mo, Eddy Wizzy, and Ibrah Buwembo have paved the way for a new generation of dancers who can secure brand deals and monetize their followings.
Ken Moves is already exploring new ways to monetize his craft, selling branded merchandise such as hoodies, sweatpants, and sweater shirts. He also hopes to one day hold a concert at a major venue like Lugogo Cricket Oval, which has been done successfully by dancers in other countries like Nigeria, South Africa, and the USA. With his large social media following and entrepreneurial spirit, Ken Moves is well-positioned to take the lead in pushing for greater recognition and compensation for dancers in Uganda.
Ultimately, Ken Moves believes that with time, dancers will receive the recognition they deserve in Uganda's entertainment industry. He encourages dancers to take their craft seriously, be professional, and strive for excellence, which will in turn attract the attention of media houses, event organizers, and award galas. By doing so, dancers will be able to drive expensive cars, build mansions, and enjoy the same level of success and recognition as the musicians they support.
Key points
- Dancers in Uganda are underappreciated and undercompensated despite their crucial role in the success of many musicians.
