Kenya Breweries Limited (KBL), through its flagship Tusker brand, has announced a KSh 14 million sponsorship for the 28th edition of the Safari Sevens. The three-day international tournament will take place from October 9-11, 2026, at Nyayo National Stadium in Nairobi. This investment will support the Kenya Rugby Union (KRU) in tournament operations, fan village activations, and live entertainment under the Tusker Na Rugby umbrella.
The 2026 Safari Sevens will feature 12 men's and seven women's teams competing across three days. Defending champions Kenya Shujaa and Kenya Lionesses will headline the event, which promises to be a highly competitive tournament. The men's category will include teams such as Kenya Morans, Safari Select, and Scotland 7s, while the women's category will feature teams like Kenya Cubs, Uganda 7s, and Tunisia 7s.
This sponsorship follows Tusker's circuit-wide backing of the recently concluded 2026 National Sevens Circuit and the HSBC SVNS 2 series. According to Keza Mpyisi, Tusker Sports Brand Manager, the KSh 14 million investment is about supporting the tournament and creating an enjoyable experience for players and fans. Tusker's commitment to Kenyan rugby is evident through its continued support of various rugby events.
Harriet Okach, Kenya Rugby Union Chairlady, expressed her gratitude for Tusker's commitment, noting that strong partnerships are crucial for delivering a tournament of this scale. The investment from Tusker will provide important support towards delivering the competition, ensuring a successful event for players, fans, and sponsors alike.
Kenya Shujaa Captain Samuel Asati emphasized the importance of playing at home in front of their fans, highlighting the team's focus on preparation for the tournament. With top teams competing, the level of competition is expected to be high, and Kenya Shujaa is gearing up to defend their title. The team's preparation and determination will be key to their success in the tournament.
The 2026 Safari Sevens promises to be an exciting event, with a strong lineup of teams and continued support from sponsors like Tusker. The tournament's success relies on partnerships with brands that share a passion for rugby and want to contribute to its growth. Tusker's commitment to Kenyan rugby is a testament to the brand's dedication to promoting sports and entertainment in the country.
The Safari Sevens has become a significant event in the Kenyan sports calendar, attracting top teams and fans from around the world. With Tusker's support, the tournament is set to deliver an unforgettable experience for players, fans, and sponsors. The event will showcase the best of Kenyan rugby and provide a platform for teams to compete at a high level.
Key points
- Tusker commits KSh 14 million to sponsor the 2026 Safari Sevens.
- The 2026 Safari Sevens will take place from October 9-11 at Nyayo National Stadium.
- The tournament will feature 12 men's and seven women's teams competing across three days.
