On September 29, 2026, Tunisian Trade Minister Samir Oubid announced the launch of a series of regional meetings to introduce the Easy Export program. The program aims to simplify exports through the postal network and enable small and medium-sized enterprises, entrepreneurs, and exporters to access foreign markets. This initiative is part of a broader effort to support the competitiveness of the national economy by expanding the base of exporters.
Minister Oubid emphasized that expanding the base of exporters is a key strategy to support the competitiveness of the national economy. The Easy Export program provides a real opportunity for small and medium-sized enterprises, artisans, and entrepreneurs with products that can be marketed in foreign markets to export their products. He noted that the challenge is no longer limited to producing a competitive product but also involves providing the means and tools to enable producers to reach foreign markets.
The Easy Export program offers a simplified mechanism for exporting parcels through the postal network, making it easier for small and medium-sized enterprises to start exporting. The program also provides support for transportation costs, which helps reduce the burden on exporters and makes the export process more viable. This initiative is part of a broader effort to modernize Tunisia's external trade system by simplifying procedures and improving services for economic operators.
The regional meetings will introduce the stages and procedures of the Easy Export program, provide practical explanations, and listen to the concerns and difficulties of small and medium-sized enterprises and artisans. The meetings will also identify products and activities with export potential in each region. Minister Oubid emphasized that developing national exports also involves enhancing the economic advantages and competitiveness of each region.
The Easy Export program is part of a project on e-commerce and digital trade in the Middle East and North Africa, funded by the European Union and the German Federal Ministry for Economic Cooperation and Development. The project is implemented by the German Development Cooperation (GIZ) and the International Trade Centre (ITC). The program aims to support the growth of exports and improve the competitiveness of Tunisian products.
Minister Oubid noted that his ministry will continue to work on developing export financing mechanisms and expanding the base of exporting enterprises. This will help enhance the competitiveness of Tunisian products, diversify exports and markets, and increase the ability of Tunisian enterprises to benefit from e-commerce and international market opportunities.
The launch of the Easy Export program is an important step towards supporting the growth of exports and improving the competitiveness of Tunisian products. The program is expected to have a positive impact on the national economy by increasing exports and creating new opportunities for small and medium-sized enterprises and entrepreneurs.
Key points
- The Easy Export program aims to simplify exports for small and medium-sized enterprises and entrepreneurs.
- The program provides a simplified mechanism for exporting parcels through the postal network.
- The program is part of a broader effort to modernize Tunisia's external trade system and support the growth of exports.
