The Tunisian Ministry of Tourism has issued a statement clarifying that a viral video circulating on social media has no relation to the "Tunis, Arab Tourism Capital 2027" program. According to the ministry, the video was not produced by the Tunisian National Tourism Office as promotional material for the program. Instead, it was created as part of a marketing campaign for domestic tourism for the years 2024, 2025, and 2026.
The viral video, described as a music video or "kliib maswur," was part of a framework agreement for the conception and production of a promotional campaign for domestic tourism. The Ministry of Tourism emphasized that the video has no connection to the "Tunis, Arab Tourism Capital 2027" program, following coordination with the relevant services of the Tunisian National Tourism Office.
Tunisia was elected as the Arab Tourism Capital for 2027 during the 28th Arab Tourism Ministerial Council, held in Baghdad on December 8-9, 2025. The country was also elected as a member of the council's executive office and deputy president. The Ministry of Tourism considered this election as a recognition of Tunisia's tourism, cultural, and historical assets.
The election as Arab Tourism Capital 2027 was seen as an acknowledgment of Tunisia's cultural and historical significance, as well as its diversity in arts, crafts, and urban and architectural heritage. Tunisia's inclusion in the UNESCO network of creative cities for 2026 further solidified its reputation as a hub for cultural and artistic expression.
In preparation for the 2027 event, the Ministry of Tourism announced in December 2025 an open call for participation in the development of the "Tunis, Arab Tourism Capital 2027" program. The ministry aimed to create a comprehensive program that showcases modern, diverse, and open Tunisia while preserving its cultural and historical depth.
As part of the preparations, the Ministry of Tourism organized a national competition in February 2026 to design a logo and visual identity for the "Tunis, Arab Tourism Capital 2027" event. This competition was a key step in the preparations for the event, which aims to promote Tunisia's tourism industry and cultural heritage.
The Ministry of Tourism's clarification on the viral video aims to set the record straight and reassure the public that the "Tunis, Arab Tourism Capital 2027" program will be promoted through official channels. The event is expected to boost Tunisia's tourism industry and showcase its rich cultural heritage to a wider audience.
Key points
- The Tunisian Ministry of Tourism has denied any connection between a viral video and the "Tunis, Arab Tourism Capital 2027" program.
- Tunisia was elected as the Arab Tourism Capital for 2027 during the 28th Arab Tourism Ministerial Council in Baghdad.
- The Ministry of Tourism has taken steps to prepare for the 2027 event, including an open call for participation and a national competition to design a logo and visual identity.
