Tunisian craft exports have reached 85 million dinars by the end of August 2026, marking a 3% increase compared to the same period in 2025. This growth is a testament to the rising competitiveness of Tunisian products in international markets. According to Leïla Msallati, Director-General of the National Office of Artisanal Crafts (ONAT), this progress was announced on the sidelines of the opening of the ArtiCrea fair in Kram.
The craft sector's export value accounts for 2% of Tunisia's total exports. The growth in craft exports is attributed to a strategy of international expansion, which was reinforced during the third edition of the ArtiCrea professional fair. This event has attracted delegations from Canada, Malta, and Sweden, as well as international buyers. The Tunisian-American Chamber of Commerce is also participating, supporting the penetration of the American market, which is the primary destination for Tunisian craft exports.
The ArtiCrea fair, inaugurated by Minister of Tourism and Crafts Sofiane Tekaya, features 228 craft enterprises showcasing their products until October 11. The event highlights innovative creations that blend traditional craftsmanship with modern design. Local artisans are presenting new collections of Sejnane pottery, developed through a six-month cooperation program with Canadian, Maltese, and Swedish partners.
The fair demonstrates the resurgence of the craft sector, with a significant presence of women, who manage 60% of craft enterprises. Additionally, 40% of enterprises are run by university graduates. This representation underscores the evolving landscape of the craft industry in Tunisia. The ONAT and other institutions are working to promote and support craft exports.
The growth in craft exports is also attributed to the opening of new international markets. For the first time, the ArtiCrea fair has attracted delegations from Canada, Malta, and Sweden. This expansion is expected to further boost Tunisian craft exports, which have already shown a positive trend.
The Tunisian government's efforts to promote the craft sector are evident in the organization of events like ArtiCrea. The fair provides a platform for craft enterprises to showcase their products and connect with international buyers. This exposure is expected to lead to increased exports and economic growth.
The craft sector's growth has significant implications for Tunisia's economy. With a focus on promoting and supporting craft exports, the government aims to increase the sector's contribution to the country's overall exports. The success of events like ArtiCrea will be crucial in achieving this goal.
Key points
- Tunisian craft exports reach 85 million dinars by August 2026, marking a 3% increase.
