Tunisia's traditional industries play a significant role in the country's economy, contributing 4% to the Gross Domestic Product (GDP). This was announced by Tourism Minister Sufian Tka during a joint plenary session dedicated to presenting and discussing the tourism mission. The minister highlighted the importance of these industries in the country's economic development.

The Ministry of Tourism is working to make traditional industries a driving force for regional development through vocational training and qualification for over 12,000 beneficiaries annually. The ministry also provides financial support and funding for around 5,000 loan applications. This initiative aims to promote the growth of traditional industries and integrate them into the national economy.

To support artisans, the government has introduced a 70% reduction in trademark registration fees and royalties. This move is designed to protect their products and facilitate their integration into the economic cycle. The minister emphasized the importance of this measure in promoting the development of traditional industries.

The development of handicraft products is another key area of focus. Design centers have been established to combine traditional knowledge with modern creativity, involving young designers, university graduates, and higher education institutions in the renewal and development of products. These centers are located in several governorates, including Kasserine, Gafsa, Gabès, Nabeul, Mahdia, El Kef, and Bajah.

The minister noted that over 50% of participants in some traditional industry fairs, which feature over 1,000 participants, are young people and university graduates. This indicates a growing interest among young Tunisians in traditional industries. The fairs provide a platform for artisans to showcase their products and connect with potential customers.

The minister also emphasized the importance of export support mechanisms, particularly the "Easy Export" initiative, in facilitating the access of traditional products to foreign markets. This initiative is designed to support artisans and promote the growth of traditional industries.

The government's efforts to promote traditional industries are expected to have a positive impact on the country's economy and employment. The development of these industries is crucial for the country's economic diversification and growth. The minister's statements highlight the government's commitment to supporting the growth of traditional industries and integrating them into the national economy.

Key points

  • The "Easy Export" initiative aims to facilitate the access of traditional products to foreign markets.
  • Design centers have been established to combine traditional knowledge with modern creativity.
  • The government has introduced a 70% reduction in trademark registration fees and royalties to support artisans.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.