Tunisia's Tourism Sector Sees 3.4% Growth in Revenues

Tunisia's tourism sector has shown positive growth, with revenues reaching 7.152 billion dinars by October 2026. This represents a 3.4% increase compared to the same period in 2025 and a 25.1% rise compared to 2019. According to Tourism Minister Sufian Tka, the number of non-resident arrivals in Tunisia has reached nearly 9 million people since the beginning of the year.

The tourism sector's growth is also reflected in domestic tourism. In 2025, total tourist expenditures in Tunisia amounted to 17.47 billion dinars, up from 16.1 billion dinars in 2024 and 14.6 billion dinars in 2023. The breakdown of these expenditures shows that non-resident visitors spent 12.8 billion dinars, while residents allocated 4.7 billion dinars for domestic tourism.

The majority of expenditures by tourists went towards accommodation, which accounted for 5.15 billion dinars or 40% of total spending. Transportation via national carriers came in second at 2.58 billion dinars, followed by the purchase of goods and services at 2.48 billion dinars, and food outside hotels at 1.64 billion dinars.

In terms of external markets, the European market accounted for 64.8% of Tunisia's tourism revenues in 2025. France topped the list of markets in terms of revenue, followed by Germany, Poland, Italy, and Britain. Notably, revenues from the Russian market increased by over 83%, while revenues from both the Japanese and Chinese markets exceeded 40 million dinars.

Minister Tka emphasized that the sector's strategy goes beyond attracting larger numbers of tourists. The goal is to draw tourists with higher spending power, which would improve the sector's economic returns, add value, and increase revenues for tourism establishments.

Domestic tourism also plays a significant role in supporting Tunisia's tourism sector. In the first ten months of 2026, Tunisian hotels hosted over 2 million domestic tourists, accounting for 35.7% of total hotel arrivals. In 2025, Tunisians spent 4.7 billion dinars on domestic tourism, equivalent to 27% of total tourist consumption.

The Ministry of Tourism is working with industry professionals to develop tourist offers for Tunisians by encouraging early booking, expanding electronic platforms, and enhancing the role of travel agencies. Some tourism establishments offered discounts of up to 50% during the Travel Market salon to enable citizens to benefit from differential prices.

Key points

• Tunisia's tourism revenues reached 7.152 billion dinars by October 2026, up 3.4% from the same period in 2025.
• The number of non-resident arrivals in Tunisia has reached nearly 9 million people since the beginning of the year.
• Domestic tourism expenditures in Tunisia amounted to 4.7 billion dinars in 2025.