The Tunisian tourism sector is taking steps to reorganize and grow, with a focus on its domestic market. A committee comprising industry professionals was established on September 17, 2026, to define sales conditions and address unauthorized operators. This move aims to preserve the sector's activity and guarantee client interests. The domestic market plays a crucial role in stabilizing the sector, complementing the 11 million international visitors recorded in 2025.
The tourism sector in Tunisia has shown a positive trend, with record attendance and revenue growth in 2025. According to the Central Bank of Tunisia (BCT), tourism revenues reached 8.09 billion dinars, a 6.5% increase from 2024. The local and neighborhood tourism segment has emerged as a significant pillar, accounting for 20-25% of hotel nights and driving domestic demand. Industry professionals aim to increase the local tourism share to 50% of total hotel nights by 2035.
The newly established committee will work to structure the profession and ensure long-term sustainability. Its objectives include setting conditions for sales and combating unauthorized operators. This initiative is expected to enhance the sector's resilience and growth. The domestic market's importance cannot be overstated, as it provides a stable source of revenue throughout the year.
Tunisia's tourism industry has demonstrated resilience, with international visitor numbers exceeding 11 million in 2025. The sector's growth is attributed to a combination of factors, including a strong domestic market and increased international arrivals. Industry professionals stress the need for continued efforts to organize and structure the sector, ensuring its long-term viability.
The committee's establishment is a key step towards achieving the sector's growth objectives. By addressing unauthorized operators and defining sales conditions, the committee aims to create a more stable and sustainable environment for industry professionals. This, in turn, is expected to boost client confidence and drive growth in the sector.
The Tunisian government's support for the tourism sector is crucial in driving growth and development. The sector's contribution to the country's economy is significant, and its continued growth is essential for economic stability. Industry professionals are optimistic about the sector's prospects, citing the country's rich cultural heritage and natural attractions as key drivers of growth.
As the tourism sector continues to evolve, industry professionals are focusing on innovation and sustainability. The aim is to create a more dynamic and competitive sector that can adapt to changing market conditions. With a strong focus on domestic tourism and a commitment to sustainability, Tunisia's tourism sector is poised for continued growth and development.
Key points
- The Tunisian tourism sector aims to increase the local tourism share to 50% of total hotel nights by 2035.
