The Tunisian Ministry of Tourism has clarified that a widely circulated video on social media platforms, purportedly promoting the "Tunisia, Arab Tourism Capital 2027" program, has no connection to the program. According to the ministry, the video is a promotional clip, not an advertising spot, and is part of a framework agreement for designing and producing a domestic tourism advertising campaign for 2024, 2025, and 2026.
The ministry made this statement in response to a written question from MP Ahmed Benour regarding the promotional spot for the "Tunisia, Arab Tourism Capital 2027" program. The ministry emphasized that the video in question was not produced by the Tunisian National Tourism Office for this specific purpose. This clarification comes after Tunisia was elected as the Arab Tourism Capital for 2027 during the 28th Arab Tourism Ministerial Council in Baghdad on December 8-9, 2025.
Tunisia's election as the Arab Tourism Capital for 2027 was seen as a recognition of the country's tourism, cultural, and archaeological assets, as well as its unique features in arts, crafts, heritage, and urban creativity. The country was also elected as a member of the council's executive office and as a deputy president. The ministry considered this election a testament to Tunisia's rich cultural and historical significance.
In preparation for the 2027 event, the Ministry of Tourism announced in December 2025 an open call for participation in preparing and drafting the "Tunisia, Arab Tourism Capital 2027" program. The ministry aimed to create a modern, diverse, and open image of Tunisia while preserving its cultural and historical depth. This initiative was part of a participatory approach to showcase Tunisia's image.
As part of the preparations, the ministry also launched a national competition in February 2026 to design a logo and visual identity for the "Tunisia, Arab Tourism Capital 2027" event. This competition was a key step in organizing the event and creating a distinct brand for Tunisia's tourism campaign.
The viral video, which sparked the ministry's clarification, appears to have caused confusion among the public regarding its connection to the "Tunisia, Arab Tourism Capital 2027" program. The ministry's statement aims to set the record straight and assure the public that the video is not an official promotional material for the program.
The "Tunisia, Arab Tourism Capital 2027" program is expected to highlight Tunisia's strengths in tourism, culture, and heritage, and to promote the country's image as a modern, diverse, and welcoming destination. The ministry's efforts to create a distinct brand and visual identity for the event are crucial in achieving this goal.
Key points
- The Tunisian Ministry of Tourism denies any connection to a viral video promoting "Tunisia, Arab Tourism Capital 2027".
- Tunisia was elected as the Arab Tourism Capital for 2027, recognizing its tourism, cultural, and archaeological assets.
- The ministry launched a national competition to design a logo and visual identity for the "Tunisia, Arab Tourism Capital 2027" event.
