The Tunisian Ministry of Tourism has issued a statement clarifying that a viral video circulating on social media is not promotional material for the "Tunis, Arab Tourism Capital 2027" program. According to the ministry, the video is actually a promotional clip for domestic tourism for the years 2024, 2025, and 2026. The ministry made the clarification in response to a written question from MP Ahmed Benour.
The viral video, which has been widely shared on social media, was mistakenly believed to be part of the promotional campaign for Tunisia's designation as Arab Tourism Capital 2027. However, the ministry stated that it had not produced any promotional material specifically for this program. The ministry's statement aims to put an end to speculation and misinformation surrounding the video.
Tunisia was officially designated as Arab Tourism Capital 2027 during the 28th Arab Tourism Ministerial Council, held in Baghdad on December 8-9, 2025. The country's selection was seen as a recognition of its rich cultural, archaeological, and tourist attractions, as well as its unique blend of art, craftsmanship, and urban heritage. Tunisia was also elected to the council's executive office and deputy presidency.
In preparation for its new status, the Ministry of Tourism launched a call for participation in the development of the "Tunis, Arab Tourism Capital 2027" program in December 2025. The ministry aimed to create a comprehensive program that showcases modern, diverse, and open Tunisia while preserving its cultural and historical depth. A national competition was also launched in February 2026 to design a logo and visual identity for the event.
The Ministry of Tourism emphasized that it had coordinated with relevant authorities to ensure that the viral video is not associated with the "Tunis, Arab Tourism Capital 2027" program. The ministry's statement aims to reassure the public and stakeholders that the promotional material for the program has not been released yet.
Tunisia's selection as Arab Tourism Capital 2027 is seen as an opportunity to promote the country's tourism industry and showcase its unique attractions to a wider audience. The country's tourism sector has been working to develop new strategies and programs to attract more visitors and boost economic growth.
The Ministry of Tourism is expected to unveil the official promotional material for the "Tunis, Arab Tourism Capital 2027" program in the coming months. The program is expected to feature a range of cultural, artistic, and tourist events and activities that showcase Tunisia's rich heritage and diversity.
Key points
- The viral video circulating on social media is not promotional material for Tunisia's "Arab Tourism Capital 2027" program.
- Tunisia was officially designated as Arab Tourism Capital 2027 in December 2025.
- The Ministry of Tourism is working to develop a comprehensive program to promote Tunisia's tourism industry and showcase its unique attractions.
