Tunisia's Export Promotion Center has included new markets in its 2027 promotional program. The center concluded the second round of sectoral meetings on September 30, 2026. These meetings aimed to align promotional work with the needs of exporting institutions and international market trends. The new markets include Brazil, Canada, the United States, China, South Africa, the United Kingdom, and Scandinavian European countries.
The sectoral meetings involved representatives from various sectors. These sectors include agriculture, food industries, textiles, clothing, and communication technologies. Other participants included professional structures, universities, and components of Tunisia's export system. The meetings evaluated the achievements of promotional activities in 2026. They also exchanged proposals for priority events, markets, and sectors for 2027.
The agriculture and food industries sector emphasized enhancing promotional programs for olive oil and dates. The plans also include organizing trade weeks in new and promising markets. In the textiles and clothing sector, the focus was on developing a promotional approach. This approach involves investing in building the Tunisian brand and preparing joint promotional events.
The meetings with the Tunisian Textile and Clothing University and the Council of Mixed Chambers of Commerce and Industry were productive. The discussions centered on utilizing the network of economic relations provided by these chambers in target markets. There was also an emphasis on enhancing their involvement in the "Tunisia Export Team." The Export Promotion Center is working on restructuring the Export Promotion Fund.
The restructuring aims to improve the effectiveness of support mechanisms and simplify procedures for exporting institutions. The center is also developing its economic and commercial intelligence system. New communication and interactive tools will be launched for the benefit of institutions. The consultations for preparing the 2027 promotional program began on September 15, 2026.
The initial phase of consultations covered various sectors. These sectors include mechanical and electrical industries, public works and building materials, health services and pharmaceutical industries, and traditional industries. The Export Promotion Center's efforts aim to boost Tunisia's exports. The center's strategy involves collaboration with various stakeholders to achieve this goal.
The Export Promotion Center's 2027 promotional program will be presented to the National Foreign Trade Council. The program's development involved a participatory approach. This approach ensured that the promotional activities align with the needs of exporting institutions and market trends. The center's efforts will focus on supporting exporting institutions and enhancing Tunisia's presence in international markets.
Key points
- Tunisia's Export Promotion Center adds new markets to 2027 promotional program
- The center concludes sectoral meetings to prepare the 2027 promotional program
- The program aims to boost Tunisia's exports and enhance its presence in international markets
