The International Dates Council's General Director of Strategies and Business Development, Iman Al-Freidi, has emphasized the significance of Tunisia's experience in producing, marketing, and exporting dates. She highlighted the council's interest in adopting and benefiting from Tunisia's practices and policies, particularly in accessing European markets. This was stated on the sidelines of an international workshop on "Global Marketing and Promotion of Dates: Best Practices and Success Models" held in Tunis on September 30 and October 1.
The presence of the International Dates Council in Tunisia underscores the importance of the country's date production and export experience. Al-Freidi expressed her hope that Tunisia's experience in European markets would be replicated in other countries through the exchange of expertise and successful practices among council member states. She noted that the council's strategy focuses on promoting and marketing dates globally to increase their value and visibility.
The International Dates Council considers date producers a priority and works to support them in accessing global markets. Al-Freidi explained that the council's efforts begin with the producer, aiming to make dates available in various global markets and outlets. She described the date market as promising and open, offering significant opportunities for growth.
The workshop provided an opportunity to explore cooperation with countries that have experience entering global markets and to exchange best practices. Al-Freidi emphasized that the council's efforts are not limited to large institutions but start with the producer. The goal is to make dates accessible in different markets and global outlets.
Date producers are encouraged to capitalize on the opportunities in the date market. Al-Freidi invited them to benefit from these opportunities, which can enhance their presence in global markets. The International Dates Council plays a crucial role in supporting producers and facilitating their access to international markets.
The International Dates Council's workshop in Tunis brought together experts and stakeholders to discuss the best practices and success models in date marketing and promotion. The event aimed to foster collaboration and knowledge sharing among countries with experience in date production and export.
Tunisia's pioneering experience in date production and export has garnered international attention. The country's success in accessing European markets and other global outlets serves as a model for other nations. The International Dates Council's efforts to share this expertise with other countries will likely have a positive impact on the global date market.
Key points
- The International Dates Council seeks to adopt and benefit from Tunisia's pioneering experience in date production and export.
- Tunisia's date production and export experience is considered a model for other countries.
- The date market is promising and open, offering significant opportunities for growth.
