On October 9, 2026, the Tunisian Minister of Cultural Affairs, Amira Sarrafi, and Monastir Governor, Eissa Musa, attended the closing ceremony of the National Media and Cultural Communication Meeting. The event, organized by the General Directorate of Cultural Action and the Regional Delegation of Cultural Affairs, brought together over 60 media and communication specialists from cultural institutions and regional delegations.
Minister Sarrafi praised the initiative, which gathered media and communication experts from the Ministry, emphasizing that the meeting's theme aligns with the Ministry's priorities to develop communication practices within cultural institutions. She highlighted the importance of enhancing the skills of cultural workers in creating cultural content and utilizing modern technologies to communicate with the public.
The Minister stressed that the meeting's conclusion marks the beginning of a new phase, solidifying the role of media and communication as essential partners in creating cultural impact. She expressed hope for a more effective communication process between creators and recipients. Monastir Governor Eissa Musa thanked the Ministry of Cultural Affairs for organizing the meeting, which reflects a deep understanding of the challenges faced by the cultural sector.
The National Media and Cultural Communication Meeting, held from October 6 to 9, 2026, aimed to develop communication methods within cultural institutions and enhance the skills of workers in creating cultural content. The meeting featured several sessions, including workshops on storytelling, using modern technologies such as artificial intelligence, and audiovisual production.
The event brought together a number of professors and experts in media and communication, who led discussions on various topics, including building cultural stories and utilizing digital tools. Participants also engaged in practical workshops and group activities to produce short videos. The meeting sought to unify the cultural discourse and enhance the capabilities of institutions in media and communication.
The initiative is part of President Kais Saied's efforts to invest in human resources through cultural activities that promote intellectual and creative development. The meeting's outcomes are expected to contribute to the growth of Tunisia's cultural sector and enhance its global presence.
The event concluded with a call to continue efforts to improve communication practices within cultural institutions and to promote the use of modern technologies in the sector. Key stakeholders, including cultural institutions and regional delegations, are expected to implement the meeting's recommendations to enhance the country's cultural landscape.
Key points
- The meeting aimed to develop communication methods within cultural institutions and enhance the skills of workers in creating cultural content.
- The event brought together over 60 media and communication specialists from cultural institutions and regional delegations.
- The initiative is part of President Kais Saied's efforts to invest in human resources through cultural activities that promote intellectual and creative development.
