On September 25, 2026, the Dar Ben Achour - City Library of Tunis will host two workshops on regional branding and governance as part of the "IN-SITU" project. The project aims to support the valorization of urban and semi-urban heritage and promote creative tourism and local development through participatory approaches that bring together various local stakeholders. The "IN-SITU" project is co-financed by the Interreg NEXT program, a cross-border cooperation program between Tunisia and Italy.
The "IN-SITU" project, which involves the Faculty of Arts, Humanities, and Social Sciences at the University of Manouba, seeks to promote the valorization of urban and semi-urban heritage and enhance creative tourism and local development. The project adopts a participatory approach that involves various stakeholders concerned with heritage, tourism, and local development. The workshops are part of the project's ongoing initiatives aimed at ensuring the continuity of exchange and collective thinking on territorial planning, regional branding, and governance.
The workshops on regional branding and governance are designed to bring together various stakeholders to discuss and share experiences on these topics. Regional branding, also known as "Branding territorial," is a strategy aimed at building and managing the reputation of a city, region, or country to enhance its economic, tourist, and cultural attractiveness. The workshops are expected to provide a platform for participants to share best practices and experiences in these areas.
The "IN-SITU" project is co-financed by the Interreg NEXT program, a cross-border cooperation program between Tunisia and Italy for the period 2021-2027. The project involves several partners, including the Faculty of Arts, Humanities, and Social Sciences at the University of Manouba, which is responsible for coordinating some of the project's activities and workshops. The project aims to support the valorization of urban and semi-urban heritage and promote creative tourism and local development.
The workshops on governance and regional branding are part of a series of initiatives launched under the "IN-SITU" project. These initiatives aim to ensure the continuity of exchange and collective thinking on territorial planning, regional branding, and governance. The project's partners believe that these workshops will contribute to the development of effective strategies for promoting the valorization of urban and semi-urban heritage and enhancing creative tourism and local development.
The City Library of Tunis, which is hosting the workshops, is an important cultural institution in Tunisia. The library is located in the heart of the city and provides access to a wide range of books, manuscripts, and other cultural resources. The library's hosting of the workshops on governance and regional branding reflects its commitment to promoting cultural and intellectual activities in Tunisia.
The "IN-SITU" project is expected to have a positive impact on the valorization of urban and semi-urban heritage and the promotion of creative tourism and local development in Tunisia. The project's focus on participatory approaches and the involvement of various stakeholders is expected to contribute to the development of effective strategies for promoting the valorization of heritage and enhancing local development.
Key points
- The "IN-SITU" project aims to support the valorization of urban and semi-urban heritage and promote creative tourism and local development through participatory approaches.
- The workshops on governance and regional branding are part of the project's ongoing initiatives aimed at ensuring the continuity of exchange and collective thinking on territorial planning and governance.
- The project is co-financed by the Interreg NEXT program, a cross-border cooperation program between Tunisia and Italy for the period 2021-2027.
