On October 28, the Regional Tourism Delegation for Central West Tunisia welcomed 13 Canadian travel agents to the archaeological site of Sbeitla. This visit was part of a familiarization trip to Tunisia organized by Canadian travel agent "Travel Brands" in collaboration with Tunisian travel agent "TUI Tunisia". The trip aims to promote Tunisia's tourism, particularly in the central west region.
The visit is part of the Tunisian National Tourism Office's promotional program for October 2026, overseen by the Ministry of Tourism and Traditional Industries. "Travel Brands" is one of Canada's leading travel distribution groups, with its branch "Exotik Tours" specializing in cultural and specialty tours. This visit provides an opportunity to promote Tunisia as a cultural tourism destination.
Sbeitla, with its rich cultural heritage, is being showcased as a prime tourist destination. The site's historical and cultural significance will be highlighted to attract a broader audience and open up new markets, such as the Canadian market. This initiative supports efforts to enhance the site's value and promote its inclusion on UNESCO's World Heritage List.
The Regional Tourism Delegation for Central West Tunisia emphasized that this visit allows for the promotion of Tunisia's tourism industry, particularly in the central west region. It also enables the exchange of information about the site's cultural and historical significance, which will help attract more tourists.
The Canadian travel agents will have the opportunity to experience Tunisia's rich cultural heritage firsthand, which will enable them to promote the destination to their clients. This visit is expected to contribute to the growth of Tunisia's tourism industry, particularly in the central west region.
Tunisia's tourism industry has been working to diversify its markets and attract new tourists. The visit by Canadian travel agents is part of these efforts, which aim to promote Tunisia's cultural and historical significance. The country's tourism industry is hopeful that this initiative will yield positive results.
The promotional program for October 2026 aims to highlight Tunisia's tourism potential, particularly in the central west region. The visit by Canadian travel agents is a key component of this program, which seeks to attract new tourists and promote Tunisia's cultural heritage.
Key points
- Tunisia hosts 13 Canadian travel agents to promote central west tourism
- The visit aims to promote Tunisia's cultural tourism and open up new markets
- Sbeitla's cultural and historical significance will be highlighted to attract tourists
