The Tunisian Ministry of Tourism and Handicrafts has established a partnership with the Arab States Broadcasting Union (ASBU) to promote the "Tunis, Arab Tourism Capital 2027" event. This program aims to ensure coverage and promotion of the event through various media channels. It includes the launch of a digital platform to showcase Tunisia's destination, regional specificities, and local cultural and natural potential. The platform will involve start-ups, influencers, content creators, journalists, and artists.
The partnership is part of the "one region, one product" program initiated by the Ministry of Tourism to valorize local cultural heritage. The program will cover various events related to the Arab tourism event, starting with the launch ceremony. According to Tourism Minister Sofiane Tekaya, the media plays a strategic role in shaping the image of Tunisia as a tourist destination. He emphasized that the media is no longer just a promotional tool but a genuine partner in creating the destination's image.
Minister Tekaya made these statements during the opening of the ASBU Technology and Equipment Fair and the Programmatic Production Market in Yasmine Hammamet. He highlighted Tunisia's efforts to evolve its tourism model towards a more diversified, quality, and innovative tourism industry that operates throughout the year. The goal is to attract various segments of visitors, particularly Arab tourists, who represent a key strategic market.
The program aims to engage various stakeholders in the tourism sector, including digital and artistic actors. This will involve creating content that showcases Tunisia's rich cultural heritage and natural attractions. The digital platform will provide a comprehensive overview of the country's tourism offerings, enabling potential visitors to explore the destination.
Tunisia's tourism industry has been working to revamp its image and offerings in recent years. The country aims to move away from traditional mass tourism and focus on more specialized and high-end tourism products. This approach is expected to attract more visitors and increase revenue for the sector.
The "Tunis, Arab Tourism Capital 2027" event is expected to be a significant milestone for Tunisia's tourism industry. The event will provide an opportunity for the country to showcase its tourism offerings and attract more visitors from across the Arab world. The partnership with ASBU is seen as a strategic move to promote the event and Tunisia's tourism industry as a whole.
The promotion program for Arab Tourism 2027 is part of Tunisia's efforts to boost its tourism sector. The country is working to create a more competitive and innovative tourism industry that can attract visitors throughout the year. With the support of ASBU and other partners, Tunisia aims to increase its visibility and appeal as a tourist destination.
Key points
- Tunisia partners with ASBU to promote "Tunis, Arab Tourism Capital 2027" through a comprehensive program.
- The program aims to engage various stakeholders in the tourism sector, including digital and artistic actors.
- Tunisia works to evolve its tourism model towards a more diversified, quality, and innovative industry.
