Tunisia Launches Year-Round Discount Program to Connect Producers and Consumers

The Ministry of Trade and Export Development in Tunisia has launched a program aimed at connecting producers and consumers directly, reducing intermediaries and promoting national production. The initiative includes organizing fixed and mobile sales points with differential prices throughout the year. This move is part of the ministry's efforts to support the purchasing power of citizens and foster solidarity within the economic system.

The program provides free sales spaces for agricultural producers, industrialists, and traders, with special attention given to small players. These spaces enable participants to market their products directly without additional burdens, in exchange for offering competitive commercial discounts that balance quality and prices for consumers. The ministry has invited economic actors interested in joining the program to contact their central and regional services.

To participate, applicants must submit a file including the nature of the products to be displayed, proposed prices, programmed discount rates, and the suggested duration of participation. The ministry emphasized that the success of this initiative depends on the engagement of participants with a sense of social responsibility and prioritizing national interests. This includes providing serious and competitive offers that ensure smooth access to markets.

The program aims to support national production and enhance the purchasing power of citizens. By providing free sales spaces and encouraging competitive pricing, the ministry seeks to make quality products more accessible to consumers. This initiative reflects the government's commitment to improving the economic and social well-being of its citizens.

Small producers and traders are expected to benefit significantly from this program. By eliminating intermediaries, they can sell their products directly to consumers, increasing their profit margins and expanding their customer base. The program also offers consumers a wider range of products at competitive prices, promoting fair competition and better value.

The Ministry of Trade and Export Development has urged participants to prioritize national interests and offer competitive prices. By doing so, the program can achieve its objectives of supporting national production, enhancing purchasing power, and promoting economic growth. The ministry will monitor the program's progress and make adjustments as necessary to ensure its success.

The program is set to run throughout the year, providing ongoing opportunities for producers and consumers to engage directly. With its focus on promoting national production, supporting small players, and enhancing purchasing power, the initiative is expected to have a positive impact on Tunisia's economy and society.

Key points

• The program offers free sales spaces for producers to sell their products directly to consumers.