The Ministry of Commerce and Export Development in Tunisia announced on Saturday, November 14, 2026, the launch of a permanent program for organizing direct sales points with preferential prices. This initiative aims to promote national production, support consumers' purchasing power, and facilitate access to products at competitive prices. The program will feature fixed and mobile sales spaces throughout the year, with the participation of agricultural producers, industrialists, and traders.
The program is open to all economic operators, with special attention to small players. The Ministry will provide participants with free spaces to display and sell their products, in coordination with the concerned authorities. Operators will be able to offer preferential commercial offers, both on prices and sales conditions. This move is expected to bring producers closer to consumers while limiting intermediaries.
Interested producers, industrialists, and traders are invited to contact the central or regional services of the Ministry to submit their participation requests. The applications must include several pieces of information, such as the nature of the products offered, the prices envisaged, the reduction rates, and the desired duration of participation in the program. The Ministry calls on operators to present serious and competitive offers and contribute to the success of this initiative.
The program aims to allow producers to improve their commercial outlets and consumers to access quality products at prices that take into account their purchasing power. The Ministry did not specify the calendar of the first operations, the selected locations, or the categories of products concerned. However, the initiative is expected to have a positive impact on the national economy and consumers.
The program's launch is part of the government's efforts to combat rising prices and support the national economy. The Ministry of Commerce and Export Development is working to promote national production and provide consumers with access to affordable products. The direct sales program is a key initiative in this regard, aiming to reduce intermediaries and promote fair competition.
The program's success will depend on the participation of producers, industrialists, and traders, as well as the support of the concerned authorities. The Ministry's initiative is expected to have a positive impact on the national economy, promoting national production and supporting consumers' purchasing power. The program's implementation will be closely monitored to ensure its effectiveness.
The Ministry's decision to launch a permanent direct sales program reflects the government's commitment to supporting the national economy and promoting fair competition. The program is expected to have a positive impact on producers, consumers, and the national economy as a whole. Its success will depend on the effective implementation and the participation of all stakeholders involved.
Key points
- The program aims to promote national production, support consumers' purchasing power, and facilitate access to products at competitive prices.
