Tunisia has introduced a new program aimed at facilitating the export of artisanal products through the postal service. The program, called 'Easy Export,' was announced by Khabab Hadhri, director of e-commerce at the Ministry of Trade and Export Development. It allows artisans and small and medium-sized enterprises to export their products via the postal network. The program is part of a broader initiative to support the growth of e-commerce in Tunisia.
The 'Easy Export' program is being implemented in partnership with the Tunisian Post, which has established 11 one-stop shops across the country. These shops will provide a range of services to support artisans and small businesses, including assistance with export procedures and logistics. The program is financed by the European Union and the German Federal Ministry for Economic Cooperation and Development, and is being implemented by the German International Cooperation Agency (GIZ) and the International Trade Centre (ITC).
According to Hadhri, the 'Easy Export' program represents a significant opportunity for small businesses and artisans to access international markets. The program aims to overcome logistical barriers and provide support to actors in the sector. It is part of a broader strategy to promote e-commerce in Tunisia, which includes the development of a national strategy for e-commerce in collaboration with the United Nations Conference on Trade and Development (UNCTAD).
One of the key features of the 'Easy Export' program is the provision of financial support to women artisans. The Centre for the Promotion of Exports (CEPEX) is providing a 50% subsidy on transport costs for women artisans who participate in the program. This initiative aims to support women entrepreneurs and promote their participation in international trade.
The 'Easy Export' program is part of a broader effort to promote economic development in Tunisia. The program is expected to run for four years and will provide support to artisans and small businesses in a range of sectors. It is hoped that the program will help to increase exports and promote economic growth in Tunisia.
The launch of the 'Easy Export' program was announced at a regional meeting in Sousse, which brought together stakeholders from across the country. The meeting provided an opportunity for participants to learn more about the program and how it can support their businesses. It also provided a platform for feedback and discussion on the program's implementation.
The 'Easy Export' program is seen as a significant step forward for Tunisia's e-commerce sector. It is expected to provide new opportunities for artisans and small businesses to access international markets and promote economic growth. The program's success will depend on its effective implementation and the level of support provided to participants.
Key points
- The program provides 50% subsidy on transport costs for women artisans.
- 11 one-stop shops have been established across Tunisia to support the program.
- The program aims to overcome logistical barriers and support actors in the e-commerce sector.
