Tunisia's Minister of Trade and Export Development, Samir Obaid, announced the launch of a series of regional meetings to promote the national 'Easy Export' program. The program aims to facilitate the export of products from small and medium-sized enterprises and craftsmen through the postal network. Obaid emphasized that the program is part of Tunisia's efforts to develop its foreign trade system, digitalize its services, and expand its base of exporting institutions.
The regional meetings will take place in Tunis, Sousse, Sfax, Gabes, and Kef, providing a platform for direct communication with economic stakeholders and institutions. The meetings will introduce the program's various stages and procedures, answer questions, and address concerns. Obaid highlighted that the program's regional approach ensures equal opportunities for accessing export services and allows for the identification of promising products and activities with export potential.
Obaid emphasized that the 'Easy Export' program goes beyond simplifying procedures, aiming to transform the export culture in Tunisia. He noted that exporting is not exclusive to large enterprises, but an opportunity for small and medium-sized enterprises, craftsmen, and entrepreneurs to develop their activities and access international markets. The program provides solutions to support beneficiaries in export operations and improve their competitiveness.
According to Obaid, Tunisia has approximately 960,000 small and medium-sized enterprises, representing over 80% of the country's economic fabric and contributing more than 50% to the GDP. Expanding the base of exporting institutions and enabling them to access international markets is a development choice to support economic initiative, create wealth, and enhance the competitiveness of the national economy.
The 'Easy Export' program is part of a broader effort to modernize Tunisia's foreign trade system by simplifying and digitalizing administrative procedures. The program is implemented in partnership with the International Trade Centre, the German Development Cooperation, and the European Union. Yassine Bachouche, Director of E-commerce at the Tunisian Post, reported that 71 institutions have joined the program since its relaunch in October 2025.
The program provides several benefits, including a grant covering up to 50% of postal transportation costs related to exports. Habib Hadjri, Director of E-commerce Development at the Ministry of Trade, emphasized that the program is open to Tunisian institutions, particularly small and medium-sized enterprises, start-ups, and craftsmen with professional cards. The program aims to support beneficiaries in export operations and improve their competitiveness in international markets.
Key points
- The 'Easy Export' program aims to facilitate exports for small and medium-sized enterprises and craftsmen through the postal network.
- The program provides solutions to support beneficiaries in export operations and improve their competitiveness.
- The initiative is part of Tunisia's efforts to develop its foreign trade system and digitalize its services.
