Tunisia recently hosted an international workshop on "Global Marketing and Promotion of Dates: Best Practices and Success Models," organized by the Ministry of Agriculture, Water Resources, and Maritime Fisheries in collaboration with the International Dates Council. The event brought together representatives from member states, experts, and economic stakeholders from various countries to discuss ways to develop the date industry. The workshop aimed to promote the growth of the sector and explore new markets.
In his opening speech, Tunisian Minister of Agriculture, Water Resources, and Maritime Fisheries, Azzedine Ben Cheikh, emphasized the importance of the date industry in Tunisia, particularly in the southern regions. He highlighted the need for innovation in marketing strategies, e-commerce, and digital marketing to enhance the competitiveness of dates in global markets. Ben Cheikh also underscored the significance of the "Deglet Noor" date variety in the country's production and export.
Princess Sarah bint Badr bin Abdulaziz Al Saud, Executive Director of the International Dates Council, praised Tunisia's historical role in date production and export. She emphasized the importance of adhering to quality and food safety standards, developing a clear and transparent brand identity, and exploring new markets with high added value. Princess Sarah's remarks were delivered via video conference.
The workshop featured scientific presentations from international experts from the International Dates Council and the Food and Agriculture Organization (FAO) of the United Nations. Representatives from Tunisian institutions and major global companies involved in date production and marketing also participated. The discussions focused on enhancing the competitiveness of dates, expanding global markets, and developing marketing strategies.
The workshop's recommendations included developing a data and marketing information system, harmonizing quality standards and specifications, and supporting the processing industry. Participants also suggested promoting e-commerce, digital marketing, and collective promotional campaigns for dates. Additionally, they emphasized the need for private sector involvement, partnerships with international distributors and markets, and cooperation with regional and international organizations.
The International Dates Council's strategy for 2026-2030 aims to promote the growth of the date industry through cooperation and resource mobilization. The council seeks to support joint projects and initiatives that enhance the sector's competitiveness and sustainability. Tunisia's hosting of the workshop reflects its commitment to developing the date industry and exploring new opportunities for growth.
The workshop's outcomes are expected to contribute to the development of the date industry in Tunisia and globally. The event provided a platform for stakeholders to share experiences, expertise, and best practices in date marketing and promotion. By implementing the workshop's recommendations, the date industry can become more competitive and sustainable, benefiting producers, consumers, and the environment.
Key points
- The workshop aimed to promote the growth of the date industry and explore new markets and opportunities.
- The International Dates Council's strategy for 2026-2030 focuses on cooperation and resource mobilization to support the sector's growth.
- The workshop recommended developing a data and marketing information system, harmonizing quality standards, and promoting e-commerce and digital marketing.
