The city of Yasmine Hammamet in Tunisia is hosting the Arab Radios Union technology and equipment expo, which is part of the 26th Arab Radios Union festival. The event has attracted over 500 participants and is witnessing a strong presence of Arab and international media institutions. The expo aims to bring together industry professionals, companies, and experts to showcase the latest developments in broadcasting technology.
The Tunisian Minister of Tourism, Sufian Tkaia, inaugurated the expo, highlighting the synergy between the media and tourism sectors. He emphasized that the media is no longer just a news outlet but has become a creator of tourist destinations and a promoter of a country's competitive advantages. Tkaia also announced that Tunisia is preparing to host the "Arab Tourism Capital" event in 2027.
Minister Tkaia further stated that Tunisia is working on diversifying its tourism product, including desert, beach, wellness, adventure, and business tourism, while adopting a comprehensive development model that values regional specifics and a cultural heritage spanning over 3,000 years. He also mentioned that the ministry is working with the Arab Radios Union to launch a digital platform for content creators, startups, and influencers.
The President of the Arab Radios Union, Mohammed bin Fahd Al Harthi, emphasized that the expo is part of the union's efforts to support Arab broadcasting institutions through digital transformation, infrastructure development, and capacity building. He noted that the significant increase in global participation in the expo reflects its importance as a platform for benefiting from technological advancements and engaging with global companies.
The expo, which covers an area of 2,500 square meters, brings together 85 exhibitors from five continents, distributed across 110 booths. It provides a platform for showcasing the latest technological developments in broadcasting, digitalization, and content production. The event also features meetings, workshops, and discussions aimed at developing Arab media and helping it keep pace with the digital age.
The Arab Radios Union festival and expo aim to promote partnerships and marketing opportunities for drama, documentary, and cultural production between Arab and international broadcasting channels and production companies. The event is expected to contribute to the growth and development of the Arab media industry.
The festival and expo will continue to provide a platform for industry professionals to network, share knowledge, and explore new opportunities in the Arab media landscape. With its focus on technology, innovation, and collaboration, the event is set to have a positive impact on the future of Arab broadcasting.
Key points
- The Arab Radios Union technology and equipment expo has attracted over 500 participants and is showcasing the latest developments in broadcasting technology.
- Tunisia is preparing to host the "Arab Tourism Capital" event in 2027.
- The expo aims to promote partnerships and marketing opportunities for Arab and international broadcasting channels and production companies.
