A Tunisian delegation, organized by the Tunisian External Investment Promotion Agency's office in Madrid, in collaboration with the Tunisian Embassy in Spain, visited the regions of Murcia and Alicante from September 14-15. The mission aimed to promote Tunisia's investment opportunities and explore partnership possibilities with Spanish companies operating in the food industry. This initiative is part of the agency's efforts to attract new foreign investments and strengthen partnerships between Tunisian and international companies.
The delegation, which targeted two of Spain's leading agricultural and food industry hubs, met with economic officials and industrial company representatives, and conducted on-site visits to production units. In Alicante, the delegation met with the Chamber of Commerce and other officials to discuss organizing joint activities to promote investment and partnership opportunities in Tunisia to local economic institutions.
The program included working meetings with leading Spanish company officials and visits to industrial units to explore possibilities for establishing partnerships and developing joint ventures between Tunisia and the targeted Spanish regions. The delegation visited Sanchis Mira SA, a major industrial group in Alicante, active in the food industry and distribution in Spain. The visit provided an opportunity to present Tunisia's industrial fabric and discuss cooperation and partnership opportunities with the group.
The delegation also visited Murcia, where they met with officials from Conservas El Raal, a company specializing in processing and preparing plant-based products, with over 85% of its production exported to European and American markets. During the meeting, a presentation was made on Tunisia's investment opportunities, and the company's general manager expressed interest in Tunisia's agricultural input capabilities.
Discussions focused on Tunisia's strategic location, proximity to European markets, and competitive production costs, which can contribute to enhancing the Spanish company's ability to develop its activity and ensure its sustainability. The mission highlighted the importance of the targeted markets, with Murcia being one of Europe's leading agricultural regions, and Alicante boasting a high-value-added industrial fabric with over 2,300 food industry companies.
The regions visited have significant economic importance, with Murcia's processing industry accounting for over 11% of the region's GDP and providing around 92,000 jobs. Alicante's food industry exports are valued at approximately €2.33 billion. These statistics underscore the importance of strengthening direct communication between Tunisian and Spanish economic actors to explore new investment and partnership opportunities in the food industry.
The Tunisian delegation's visit to Spain demonstrates the country's efforts to promote its investment opportunities and strengthen partnerships with international companies, particularly in the food industry. The mission's outcomes are expected to contribute to the development of Tunisia's economy and enhance its position as an attractive investment destination.
Key points
- The Tunisian delegation visited leading Spanish companies, including Sanchis Mira SA and Conservas El Raal, to explore partnership opportunities in the food industry.
- The regions of Murcia and Alicante were targeted due to their significant agricultural and food industry sectors.
- The mission aimed to promote Tunisia's investment opportunities and competitive production costs to Spanish companies.
