Tunisia is strengthening its appeal to British tourists, thanks to its high-quality hotels, all-inclusive packages, and increasing air connections. The Tunisian National Tourism Office in the UK and Ireland reports that the number of British visitors to Tunisia has risen by 11% in the first nine months of 2026 compared to the same period in 2025. This growth is driven by the country's competitive pricing and luxurious offerings.
According to a report by Travel Weekly, citing the Tunisian National Tourism Office, the increase in British visitors is a notable trend in the tourism industry. The UK's The Sun newspaper has also highlighted Tunisia as a top destination for British travelers seeking affordable and luxurious holidays. The article notes that tour operator TUI has seen a surge in bookings for winter holidays, particularly for high-end all-inclusive packages in Tunisia and Egypt.
The Tunisian cities of Sousse and Hammamet are featured in The Sun's selection of top destinations for 2027. The Sousse Palace Hotel & Spa offers a seven-night all-inclusive package from £360 per person, including flights from London-Gatwick. Meanwhile, the five-star The Sindbad hotel in Hammamet offers a seven-night package with breakfast from £370 per person, including flights from Newcastle. These deals are available for specific dates and are subject to change.
Air connections between the UK and Tunisia are also on the rise, with easyJet reporting a 12% increase in flights to Tunisia in 2026. The airline's strategy focuses on developing leisure destinations accessible from the UK. This growth in air travel is crucial for Tunisia's tourism industry, as it seeks to consolidate its position in the British market.
To maintain this momentum, Tunisia must focus on developing off-season tourism and showcasing its diverse range of offerings, including beach holidays, wellness retreats, golf, and cultural experiences. With its high-quality hotels and competitive pricing, Tunisia is well-positioned to attract more British tourists. However, it remains to be seen whether the country can gain market share from traditional destinations like Spain.
The UK travel industry is emphasizing the importance of price and quality in driving tourism trends. Tunisia's tourism industry must prioritize these factors to remain competitive. While The Sun presents North Africa as an alternative to Spanish holidays, the data suggests that Tunisia is attracting more British visitors, but it is unclear whether this is at the expense of traditional destinations.
As Tunisia continues to develop its tourism industry, it will be essential to monitor its progress and assess the impact of its marketing efforts. With its unique blend of luxury and affordability, Tunisia is likely to remain a popular destination for British tourists. The country's tourism industry will need to adapt to changing trends and preferences to maintain its growth trajectory.
Key points
- Tunisia's tourism industry is experiencing growth, driven by its competitive pricing and luxurious offerings.
- The country is attracting more British visitors, with a reported 11% increase in the first nine months of 2026.
- Air connections between the UK and Tunisia are on the rise, with easyJet reporting a 12% increase in flights to Tunisia in 2026.
