The Tunisian Ministry of Tourism and Handicrafts has established a program with the Arab States Broadcasting Union (ASBU) to promote the event "Tunis, Arab Tourism Capital 2027". This partnership aims to cover and promote the event through various media channels. The program includes coverage of different events related to this Arab tourism milestone, starting with the launch ceremony.
A digital platform will be launched to promote Tunisia's tourist destinations, regional specificities, and local cultural and natural potential. This platform will involve active participation from digital and artistic sector players, including start-ups, influencers, content creators, journalists, and artists. The partnership is part of the "one region, one product" program implemented by the Ministry of Tourism to enhance local cultural heritage.
The Minister of Tourism, Sofiane Tekaya, stated that media outlets now play a strategic role in shaping the image of Tunisia as a tourist destination. They are no longer just promotional tools but genuine partners in elaborating this image. Tekaya made these remarks during the opening of the ASBU Technology and Equipment Fair and the Programmatic Production Market in Yasmine Hammamet.
Tunisia is working to evolve its tourism model towards a more diversified, high-quality, and innovative tourism industry that operates year-round. This aims to attract various segments of visitors, particularly Arab tourists, who represent a key strategic market. The Minister of Tourism emphasized the importance of diversifying and improving the quality of tourism offerings.
The partnership between the Ministry of Tourism and ASBU is expected to enhance the visibility of Tunisia's tourist destinations and promote the country's cultural and natural heritage. By leveraging digital platforms and media channels, Tunisia aims to reach a wider audience and attract more tourists. This collaboration is a strategic move to boost Tunisia's tourism sector.
The "Tunis, Arab Tourism Capital 2027" event is a significant milestone for Tunisia's tourism industry. The country's tourism sector has been working to recover and grow, and this event is expected to play a major role in promoting Tunisia as a tourist destination. The partnership with ASBU is a key step in achieving this goal.
The Ministry of Tourism's efforts to promote Tunisia's tourism industry are ongoing. The "one region, one product" program is part of a broader strategy to enhance local cultural heritage and promote Tunisia's diverse regions. By working with partners like ASBU, the Ministry of Tourism aims to create a more vibrant and sustainable tourism industry.
Key points
- Tunisia's tourism ministry partners with ASBU to promote "Tunis, Arab Tourism Capital 2027".
- A digital platform will be launched to promote Tunisia's tourist destinations and cultural heritage.
- Tunisia aims to evolve its tourism model towards a more diversified and innovative industry.
