The Tunisian Ministry of Tourism has clarified that the Office National du Tourisme Tunisien (ONTT) has not produced any promotional spots for the "Tunis, capitale du tourisme arabe 2027" event. A video clip circulating on social media was mistakenly identified as a promotional spot for the event. According to the ministry, the video is part of a promotional campaign for domestic tourism for 2024, 2025, and 2026.
The video clip was created as part of an agreement for the design and production of a domestic tourism promotional campaign. The ministry emphasized that it has no connection to the "Tunis 2027" program. This clarification was made in response to a question from Deputy Ahmed Bennour regarding the promotional spot. The ministry stated that the video is a "vidéo Clip" and not a promotional spot.
Tunisia was elected as the Arab Tourism Capital for 2027 during the 28th session of the Arab Tourism Ministers' Council in Baghdad on December 8-9, 2025. The country was also elected as a member of the council's executive bureau and vice-president. This recognition highlights Tunisia's tourism, cultural, and archaeological potential, as well as its unique cultural and urban characteristics.
The Ministry of Tourism announced the opening of applications for the development of the "Tunis, capitale du tourisme arabe 2027" program in December 2025. The program aims to showcase a modern, diverse, and open Tunisia while preserving its cultural and civilizational heritage. A national competition was launched in February 2026 to create a logo and visual identity for the program.
The "Tunis 2027" event is a significant opportunity for Tunisia to promote its tourism industry and cultural heritage. The ministry is working to prepare for the event, which is expected to attract visitors from across the Arab world. The event's preparations involve various stakeholders, including the ONTT and other government agencies.
The Ministry of Tourism's efforts to promote Tunisia's tourism industry are ongoing. Recently, Mohamed Mehdi Haloui was ranked among the top 100 most influential people in the Middle East by Forbes. The ministry is also working to strengthen Tunisia's commercial integration in Africa and address issues related to greenhouse gas emissions.
The "Tunis 2027" event is expected to contribute to Tunisia's economic growth and promote its cultural heritage. The ministry's clarification on the ONTT's role in promoting the event highlights the government's efforts to ensure accurate information and transparency. The event's success will depend on effective coordination between various stakeholders and government agencies.
Key points
- The Ministry of Tourism has clarified that ONTT has not produced any promotional spots for the "Tunis 2027" event.
- Tunisia was elected as the Arab Tourism Capital for 2027, recognizing its tourism, cultural, and archaeological potential.
- The "Tunis 2027" event aims to promote Tunisia's tourism industry and cultural heritage, with preparations underway to ensure its success.
