A two-day training workshop on communication strategies for local leaders and officials was held in Sokodé, Togo, on October 2-3. The workshop, organized by France's Grand Est Region, aimed to equip local leaders and officials with the skills needed to identify, promote, and valorize the economic potential of their communities. The training was part of a project to support the mobilization and diversification of financial resources for local governments in Togo, Benin, and Senegal.
The project, supported by the Grand Est Region and the French Ministry for Europe and Foreign Affairs, seeks to strengthen the capacity of local governments to mobilize local resources. The training workshop focused on developing effective communication strategies, creating adapted communication materials, and designing and managing local websites. These tools are expected to enhance the visibility and attractiveness of local communities, promoting transparency and good governance.
The training covered various modules, including territorial communication, local economic potential identification, and website development and management. Participants learned how to design effective communication materials, develop and manage local websites, and promote their communities' economic potential. The workshop marked the beginning of a process to create 15 local websites in the Central region, with participating communes committing to support the financing of data hosting and website maintenance.
Local authorities have welcomed the training, recognizing its potential to enhance local governance and development. The prefect of Tchaoudjo, acting as regional governor, encouraged participants to apply the skills and knowledge acquired to strengthen the attractiveness and development of their communities. The representative of the regional council president and the responsible for GESCOD-Togo also praised the initiative, highlighting its potential to improve local communication, citizen engagement, and resource mobilization.
The training is part of a broader effort to support local development in Togo's Central region. By enhancing the capacity of local leaders and officials, the project aims to promote more effective governance, transparency, and economic growth. The creation of local websites is expected to improve the visibility of local communities, enabling them to better promote their economic potential and attract investment.
The Grand Est Region's initiative has been praised by local authorities, who recognize the importance of effective communication and website management in promoting local development. The mayor of Mô 2 and the communication officer of Tchaoudjo 1 have expressed their gratitude to the Grand Est Region for the training, which they believe will have a positive impact on local governance and development.
The project is expected to have a lasting impact on local governance and development in Togo's Central region. By equipping local leaders and officials with the skills needed to promote their communities' economic potential, the project aims to contribute to more effective and sustainable local development. The training workshop has marked an important step towards achieving this goal, and its impact will be closely monitored in the coming months.
Key points
- The training workshop was organized by France's Grand Est Region as part of a project to support local governance and development in Togo, Benin, and Senegal.
- The project aims to strengthen the capacity of local governments to mobilize local resources and promote effective communication strategies.
- The training covered various modules, including territorial communication, local economic potential identification, and website development and management.
