The second edition of CreaConnex took place on September 26, 2026, at the French Institute of Togo in Lomé, under the theme "The Content Creator, from Identity to Influence." The event, supported by Yas Togo, gathered content creators, brands, and digital professionals to address the challenges of professionalization and monetization in Togo's content creation sector. The initiative focuses on training and information for sector stakeholders.
Akua Bernice Agbodjinou, the initiator of CreaConnex, explained that content creators lack the necessary tools to effectively carry out their activities. To address this, the event's organizers have identified two key pillars: training and information. These pillars aim to equip content creators with the skills and knowledge required to succeed in their field.
Discussions during the event highlighted the issue of content creators' positioning in relation to brands. Gaëlle Adzoh noted that one of the primary difficulties faced by content creators is their self-perception of the term "content creator." A clearly defined professional identity is crucial for content creators to effectively promote themselves to advertisers.
Kodjo Déla Djaou, representing Yas Togo, encouraged content creators to adopt a more proactive approach when engaging with companies. He advised them to approach brands with concrete proposals and a relevant portfolio. This would enable content creators to demonstrate their value and increase their chances of collaboration with brands.
The CreaConnex event aims to strengthen the bridges between content creators and businesses, supporting the structuring of a developing sector facing challenges related to professionalization and remuneration. By providing a platform for discussion and training, the organizers hope to empower content creators to better navigate the industry.
The event provided an opportunity for content creators to network with brands and digital professionals, potentially leading to new collaborations and business opportunities. The emphasis on professionalization and monetization reflects the growing importance of content creation in Togo's digital landscape.
Through CreaConnex, the organizers seek to promote a more structured and sustainable content creation sector in Togo. By addressing the challenges faced by content creators, the event aims to contribute to the development of a thriving digital ecosystem in the country.
Key points
- The CreaConnex 2026 event in Togo focused on empowering content creators through training and information.
- The event aimed to promote professionalization and monetization in Togo's content creation sector.
- Content creators were encouraged to adopt a more proactive approach when engaging with brands.
