In a world where marketing campaigns often target our daily habits, one South African writer is speaking out about her love for coffee. Jade le Roux, a contributor to The Witness, recently shared her thoughts on why her morning cuppa is an easy target for criticism. Le Roux confesses that she's not great at budgeting, but she's not willing to give up her beloved coffee. She argues that the value of coffee goes beyond just its monetary cost.

Le Roux's article, titled "Hands off my coffee!", has sparked a conversation about the role of coffee in our daily lives. She notes that people often ask how many cups of coffee she drinks a day, but no one treats wine with the same scrutiny. Le Roux believes that coffee is not just a drink, but a ritual that brings people together. She recalls social gatherings where conversations often turn to the topic of health, and coffee becomes a point of discussion.

The writer shares her personal experience of being a self-proclaimed coffee addict. She used to be a loyal member of the three-cup club, but these days, she doesn't count her cups. Le Roux simply enjoys sipping coffee throughout the day, savoring the first two hot sips that make her feel at ease. However, her coffee is often ruined when it gets cold, and she can't stand microwaved coffee.

Le Roux's article also touches on the financial aspect of her coffee habit. She recently read a column by financial journalist Maya Fisher-French, who argued that cutting out daily coffee can save a significant amount of money. However, Fisher-French also noted that the value of coffee goes beyond just its monetary cost. Le Roux agrees, stating that her coffee habit is not just about the drink itself, but about the experiences and connections she makes around it.

The writer has found a way to make her coffee habit more economical. She's started using coffee subscriptions, which have halved her monthly coffee bill. Le Roux discovered that buying coffees for the month upfront at a discounted rate has made her coffee habit more affordable. This approach has allowed her to continue enjoying her daily cuppa without feeling guilty.

Le Roux's love for coffee is not just about the drink itself, but about the human connections she makes around it. She values the morning ritual, the time spent catching up with friends, and the quiet moments she steals for herself. The writer believes that these small rituals, often overlooked in financial advice, carry a weight of their own.

Ultimately, Le Roux is not willing to give up her coffee, and she's not alone. Her article has sparked a conversation about the cultural significance of coffee in our daily lives. As people reflect on their own coffee habits, Le Roux's words serve as a reminder to appreciate the small joys in life, like a good cup of coffee.

Key points

  • - The value of coffee goes beyond just its monetary cost. - Coffee is not just a drink, but a ritual that brings people together. - Small rituals, like enjoying a cup of coffee, carry a weight of their own and should be appreciated.

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SaharaWire

Reporting for SaharaWire from the Nairobi bureau.