In a world where employment opportunities are scarce, many Kenyans are creating their own jobs. According to the Kenya National Bureau of Statistics, 18.1 million people work without formal contracts and payroll benefits, with 83.8% of all jobs in the informal sector. Elizabeth Munywele, a Kaloleni resident, is one such individual who has taken matters into her own hands by running a small vegetable vending business.
Elizabeth's journey into the business world began two years ago when she decided to venture into vegetable selling due to her lack of formal education. With no qualifications to secure a white-collar job, she started her business with a small capital, which has since grown into a stable venture that supports her and her family. Her typical day starts at 5a.m when she goes to Marikiti market to buy her stock.
After buying her stock, Elizabeth returns home to get her son ready for school and then resumes her daily house chores. At noon, she prepares her vegetables, sets up her stall, and begins her daily hustle, ready for business. Despite the challenges she faces, Elizabeth continues with the business because it helps her meet her everyday needs, support her son, pay her rent and bills, and reduces her dependence on formal employment.
Elizabeth's biggest challenge is competition from other vendors selling similar products. She also faces issues with stock prices, rain, and strong winds affecting her business, as well as difficulties in maintaining cash flow due to giving her products on credit. However, over time, the business has taught her valuable skills in sales, customer service, budgeting, and stock management.
Elizabeth's motivation to work hard every day stems from her desire to be independent and afford the kind of lifestyle she wants without disturbing anyone. She wants to provide for her son's education and live a comfortable life. Her dream is to expand her small stall into a bigger shop and business in the future.
The informal sector in Kenya continues to grow, with many individuals like Elizabeth creating their own employment opportunities. According to the Kenya National Bureau of Statistics, the informal sector is the leading provider of jobs in the country. Elizabeth's story is a testament to the resilience and determination of many small-scale business owners in Kenya.
As Elizabeth continues to run her small stall in Kaloleni, she remains hopeful about her future prospects. With hard work and determination, she aims to achieve her goals and improve her livelihood. Her story serves as an inspiration to many who are struggling to make ends meet and seeking to create their own opportunities in the informal sector.
Key points
- Elizabeth Munywele's story highlights the challenges faced by small-scale business owners in Kenya's informal sector.
- The informal sector provides employment opportunities for millions of Kenyans, with 83.8% of all jobs in this sector.
- Elizabeth's determination and resilience serve as an inspiration to many who are seeking to create their own opportunities in the informal sector.
