The Democratic Republic of Congo has immense potential to become a premier tourist destination in Central Africa, beyond its reputation as a mining powerhouse. To explore this potential, professionals from the tourism sector, airlines, conservationists, cultural leaders, and government representatives gathered at the third edition of the DRC Travel Meet in Kinshasa on September 11-12. The event was organized by Gaylord Kasayi and Yebo RDC, and held at the Rotana Hotel and Four Points by Sheraton.
The DRC Travel Meet aims to create a platform for stakeholders to share experiences, identify challenges, and develop concrete solutions to boost tourism in the country. According to Gaylord Kasayi, the event is the first francophone gathering in Africa where decision-makers and key players in tourism and travel come together to create opportunities for regional, African, and global development. The goal is to bring together the right people to shape the future of African tourism and the global tourism industry, with the Democratic Republic of Congo at its center.
The event featured three panels, including one on Culture, Creativity, and Valorization of African Destinations, which explored how the DRC can leverage its cultural identity and creative resources to attract international visitors. The panel was moderated by Sofía Souto, Country Editor of The Business Year: République Démocratique du Congo 2027. The discussions highlighted the need to change perceptions of the country and showcase its cultural, artistic, and natural heritage.
Another panel focused on Connectivité Aérienne & Mobilité Régionale, which emphasized the importance of improving air connectivity to develop tourism in the DRC. Representatives from regional airlines, including Kenya Airways and Air Tanzania, participated in the discussion. The panelists stressed that without sufficient and regular air links, even the most attractive destinations struggle to attract visitors.
The third panel, Tourisme Durable, Conservation & Impact Communautaire, explored how tourism can be a tool for sustainable development, conservation, and community empowerment. The discussion brought together conservation organizations, river tourism operators, and civil society representatives, including the Lola ya Bonobo sanctuary and the Kongo River project. The goal is to create a model where tourism generates revenue, jobs, and opportunities for local communities while preserving natural ecosystems.
The partnership between The Business Year and the DRC Travel Meet is part of a larger effort to promote the DRC's economy and tourism sector. The Business Year is preparing a publication, The Business Year: République Démocratique du Congo 2027, which will feature an in-depth analysis of the country's economy, including its tourism sector. The report will be available in print and digital formats and distributed through various channels, including Bloomberg Terminal and Amazon Kindle.
The collaboration between The Business Year and the DRC Travel Meet reflects a shift in the conversation around Congolese tourism, from a sector to be developed to a potential driver of economic diversification and international recognition for the DRC. With its rich natural and cultural heritage, the country has the potential to become a major tourist destination in Central Africa.
Key points
- The Democratic Republic of Congo has immense potential to become a premier tourist destination in Central Africa.
- The DRC Travel Meet aims to create a platform for stakeholders to share experiences and develop concrete solutions to boost tourism in the country.
- The Business Year partners with the DRC Travel Meet to promote the DRC's economy and tourism sector through a publication and event.
