Telecel Mobile Financial Services, operators of Telecel Cash, has introduced FUNDiT, a groundbreaking crowdfunding platform. This innovative solution aims to facilitate fundraising for diverse needs, including social causes, community projects, and corporate social responsibility campaigns. FUNDiT is designed to be inclusive, allowing users from all mobile networks and locations to participate. The platform's versatility enables it to cater to a wide range of fundraising needs.

Managing Director for Telecel Cash and Digital Transformation, Philip Amoateng, unveiled FUNDiT as part of the company's strategy to create crowdfunding solutions for everyday challenges. He emphasised that the platform is built on the principles of Trust, Transparency, and Technology. To ensure authenticity, FUNDiT verifies every social cause, demanding proof such as medical reports, school letters, and community leader endorsements. For organisations, a two-step vetting process is implemented, involving business registration verification and founder KYC using Ghana Card.

FUNDiT's accessibility is a key feature, allowing contributions from all mobile money networks, including Telecel Cash, as well as bank cards and other payment channels, both locally and internationally. This flexibility enables users to support causes that matter to them, regardless of their location or financial service provider. The platform's user-friendly nature makes it easy for individuals, groups, and organisations to create and manage fundraising campaigns.

Dr. Ellen Ohene-Afoakwa, Managing Executive for Corporate and Investment Banking at Absa Bank, expressed enthusiasm about FUNDiT's potential impact on individuals, organisations, and communities across Ghana. As FUNDiT's banking partner, Absa Bank is committed to developing innovative solutions that promote financial inclusion and support economic growth. The partnership between Telecel and Absa Bank underscores the importance of collaboration in driving financial innovation.

Ken Arthur, Sales Manager at AppsNmobile Solutions, the platform development partner for FUNDiT, highlighted the significance of the project. He noted that the integration of FUNDiT is more than just a technical exercise; it represents a commitment to using technology to make a positive difference in people's lives. By leveraging technology, FUNDiT aims to simplify the process of supporting causes that matter to individuals and communities.

FUNDiT's launch marks a significant milestone in Ghana's financial landscape, as it provides a secure and transparent platform for crowdfunding. The platform's potential to drive social and economic change is substantial, and its impact will likely be felt across various sectors. As FUNDiT continues to grow and evolve, it is expected to play a vital role in promoting financial inclusion and supporting community development initiatives.

The FUNDiT platform has been designed to be adaptable, allowing it to cater to diverse fundraising needs. Its user-friendly interface and secure payment channels make it an attractive solution for individuals, groups, and organisations seeking to raise funds for various causes. With its innovative approach and commitment to transparency, FUNDiT is poised to revolutionise the crowdfunding landscape in Ghana and beyond.

Key points

  • FUNDiT is the first crowdfunding platform hosted by a mobile financial services company in Ghana.
  • The platform allows contributions from all mobile money networks, bank cards, and other payment channels, both locally and internationally.
  • FUNDiT verifies every social cause, demanding proof such as medical reports, school letters, and community leader endorsements.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.