Telecel Ghana has introduced Project X, a new initiative in collaboration with Ghanaian musician Black Sherif. The project aims to promote the Telecel Cash platform and engage young people. According to Ing. Patricia Obo-Nai, Chief Executive of Telecel Ghana, the partnership combines the vibrant Telecel brand with Black Sherif's influence. The initiative will run for a year, with Black Sherif sharing surprises with consumers through his social media platforms.
Ing. Obo-Nai highlighted the security of Telecel Cash, assuring customers that their funds are protected if they keep their passwords and passcodes confidential. She emphasized that the initiative aims to showcase the safety and security of Telecel Cash. Black Sherif encouraged Ghanaians to use Telecel Cash and follow his social media platforms for updates on the campaign. He promised to share special codes, offer free transactions, gifts, and other rewards for consumers.
Black Sherif will share surprises with consumers through his social media platforms, including TikTok, Snapchat, and Instagram. He will provide special codes for free transactions, gifts, and tokens. The partnership aims to deepen customer engagement and encourage greater use of the Telecel Cash wallet and Telecel Play app. Ing. Obo-Nai expressed her excitement about the partnership, citing the potential for increased customer engagement.
Project X is expected to run for a year, with almost monthly surprises for consumers. Black Sherif will bear the surprises on behalf of Telecel Cash. Ing. Obo-Nai urged consumers to listen to Black Sherif's social media updates, as they may include special offers or rewards. The partnership is part of Telecel Ghana's efforts to promote its services and engage with customers.
Telecel Ghana has been actively promoting its services and engaging with customers through various initiatives. The company recently concluded its SME Month 2026 with a Business Runway in Takoradi. Telecel Ghana also champions sustainable pathways for women in leadership and inclusivity at the 2026 International Week for the Deaf. The company has also been recognized for its contributions to the Ghanaian community.
Black Sherif is a popular Ghanaian musician who has gained international recognition. He has partnered with various brands and has been involved in several initiatives to promote Ghanaian culture and music. The partnership with Telecel Ghana is part of his efforts to engage with his fans and promote local businesses. Black Sherif's involvement is expected to increase awareness and adoption of Telecel Cash.
The partnership between Telecel Ghana and Black Sherif is a strategic move to engage young people and promote the Telecel Cash platform. The initiative is expected to increase customer engagement and encourage greater use of Telecel's services. With the project's launch, consumers can expect regular updates and surprises from Black Sherif on his social media platforms.
Key points
- Telecel Ghana launches Project X, a year-long initiative with Black Sherif to promote Telecel Cash and engage young people.
- The partnership aims to deepen customer engagement and encourage greater use of the Telecel Cash wallet and Telecel Play app.
- Black Sherif will share surprises with consumers through his social media platforms, including special codes for free transactions, gifts, and tokens.
