The article, written by Jalaluddin Muhammad Ibrahim, laments the current state of social media in Sudan, where likes and views have become the primary measures of a post's value. This has led to a surge in frivolous content, with many people prioritizing sensationalism over substance. As a result, in-depth articles and thoughtful analysis are often overlooked in favor of more superficial posts.
The author identifies several levels of frivolity in Sudan's social media landscape. The first level is the lack of seriousness in choosing what to read, with many people opting for sensational or humorous content rather than engaging with more substantial material. This is driven by the ease with which such content can be consumed, as it requires little effort or critical thinking.
The second level of frivolity involves the way people interact with online content. Many Sudanese users click "like" on posts without reading them fully, share unverified information, and engage with content that is not necessarily because of its merits, but rather because it is provocative or aligns with their preconceptions. This phenomenon has created an environment where empty content thrives.
The third level of frivolity relates to online discussions, which often devolve into personal attacks and insults rather than constructive debates. Instead of engaging with the substance of an argument, many people resort to labeling their opponents with pejorative terms, such as "Kizans." This approach stifles meaningful dialogue and undermines the exchange of ideas.
The article also highlights the issue of priorities, with serious news and topics such as war, economy, education, and health often being overshadowed by more trivial matters. The author argues that this is not because people are not interested in these issues, but rather because their attention is being diverted by frivolous content.
Furthermore, the author notes that Sudan's social media landscape is also characterized by a lack of self-reflection and accountability. Many people blame external factors, such as foreign agents or the media, for the country's problems, without examining their own role in perpetuating a culture of frivolity and superficiality.
The article concludes by emphasizing the need for individuals to take responsibility for their online actions and to strive for more meaningful engagement with others. This involves being more discerning about the content they consume and share, as well as promoting a culture of critical thinking and constructive debate.
Key points
- The prevalence of frivolous content on social media in Sudan is driven by a culture that prioritizes likes and views over substance and meaningful engagement.
