Nigerian singer and songwriter Solana has been named Spotify's EQUAL Africa Artist for October. This recognition spotlights her distinctive sound, visual storytelling, and incorporation of Yoruba cultural influences into her artistry. Solana's selection comes as she enters a major phase of her career, with her Yoruba-language single 'Okunkuni' serving as the featured track for the month. The song explores the difficult periods people encounter in life and encourages listeners to keep moving forward.
The EQUAL Africa programme seeks to celebrate and amplify women artists across the continent while connecting their music with audiences globally. Solana's recognition places her at the centre of this initiative. Her single 'Okunkuni', whose title means "darkness", resonates with listeners as it addresses universal themes of perseverance and hope. Solana's music is a blend of alternative R&B, electronic music, and pop, drawing inspiration from her Nigerian heritage and Yoruba culture.
Solana's approach to music extends beyond her sound to her fashion and visual presentation, including her signature hairstyle and contemporary interpretation of traditional attire. Her creative world also includes her fan community, known as Lanterns, whom she engages through exclusive first listens, intimate meet-ups, newsletters, and other experiences. This connection with her fans is a vital aspect of her artistry.
Spotify Head of Music for Sub-Saharan Africa Phiona Okumu praised Solana for developing an artistic identity that remains distinctly African while appealing to listeners beyond the continent. Okumu noted that Solana's sound requires no passport, reflecting its universal appeal. Solana's music has been influenced by Nigerian legends such as King Sunny Ade and Ebenezer Obey, as well as artists like Lagbaja.
Solana's rise in the music industry has not been without challenges, particularly as a woman. However, she has chosen not to allow gender dynamics to define her presentation. Instead, she focuses on showcasing her talent and artistry. Solana's approach to music is rooted in self-expression, describing her sound as a reflection of her emotions rather than something confined to a particular genre.
The EQUAL Africa recognition coincides with Solana's first performance in South Africa, where she is set to take the stage at Spotify's EQUAL Artist Showcase in Johannesburg on October 14. This performance represents an opportunity for her to introduce South African audiences to her world and connect with them through her music. Solana's upcoming releases include her single 'O Ri Mi' on October 16 and her anticipated EP 'Girl from the West, Act I' on November 6.
For Solana, the EQUAL Africa recognition is a moment of validation as she continues to carve out her space in the industry. She expressed gratitude for the opportunity and offered encouragement to aspiring artists and creatives who may be struggling to pursue their ambitions. Solana urged them to remain persistent despite setbacks, emphasizing the importance of perseverance and self-expression.
Key points
- Spotify names Nigerian singer Solana EQUAL Africa Artist for October.
- Solana's music reflects her Nigerian heritage and Yoruba culture.
- The EQUAL Africa programme celebrates and amplifies women artists across the continent.