A young entrepreneur from Mzinyathi, eNanda, in northern Durban, has found success with her custom-made clothing line, Everlinked Apparel. Nonjabulo Dube, who is currently in her third year of studying BSC in Life and Earth Sciences with a focus on Microbiology and Genetics at the University of KwaZulu-Natal (UKZN), started her business with an initial investment of R1 000. Dube's research led her to discover that many entrepreneurs in the clothing industry struggle with producing unique products.
Dube's business, Everlinked Apparel, offers a range of custom-made clothing items, including dresses, overalls, jerseys, and T-shirts. The prices of her products range from R170 to R450, depending on the item. Dube's products have gained popularity, with customers from various parts of KwaZulu-Natal, Gauteng, Free State, and Eastern Cape placing orders. Her marketing strategy on social media platforms has contributed to the growth of her business.
Dube's journey as an entrepreneur began during her first year of study at UKZN, where she gained knowledge and skills to start her business. She credits her friend, Mnotho Zulu from Humble Clothing Brand, for providing her with valuable advice and guidance. Dube's decision to produce high-quality clothing items, unlike many of her competitors who use cheap and soft materials, has set her apart in the industry.
Before launching her products, Dube tested them by wearing them herself to ensure their quality and durability. This approach helped her build confidence in her products and establish a loyal customer base. One of her notable customers is a popular maskandi musician, Saliwa, who wore one of her T-shirts and posted it on his social media platforms, generating more orders for Dube's business.
Everlinked Apparel's products are designed to meet the specific needs of her customers. Dube works closely with her clients to understand their preferences and produces clothing items that meet their expectations. Her attention to detail and commitment to quality have earned her a reputation as a reliable and innovative entrepreneur in the clothing industry.
Dube's long-term goal is to expand her business, create employment opportunities, and establish a factory to produce her clothing items. She also plans to open a retail store where customers can purchase her products directly. With her business growing steadily, Dube is confident that she can achieve her goals and become a successful entrepreneur in the South African clothing industry.
Dube's success story serves as an inspiration to young entrepreneurs, particularly women, who are interested in starting their own businesses. Her experience demonstrates that with hard work, determination, and a willingness to learn, it is possible to build a successful business. As Everlinked Apparel continues to grow, Dube remains committed to producing high-quality clothing items that meet the needs of her customers.
Key points
- Everlinked Apparel offers custom-made clothing items, from R170 to R450.
- Nonjabulo Dube started her business with an initial investment of R1 000.
- Dube's business has gained popularity, with customers from various parts of KwaZulu-Natal, Gauteng, Free State, and Eastern Cape placing orders.
