The South African government is taking steps to address the issue of unwanted telemarketing calls. According to reports, the Department of Trade and Industry, in collaboration with the National Consumer Commission (NCC), is revising the Consumer Protection Act to protect citizens from unsolicited calls. The proposed changes aim to give people more control over their personal information and prevent telemarketers from contacting them without consent.

The revised act introduces an Opt Out Registry, which requires telemarketers to stop calling individuals who have registered their numbers. The registry will allow people to opt-out of receiving unwanted calls, and telemarketers will be required to remove their numbers from their databases. Failure to comply with the new regulations could result in fines of up to R1 million or 10% of the company's annual turnover.

The new regulations are expected to come into effect soon, with telemarketers given 30 days to comply. The Department of Trade and Industry has announced that it will create a portal where people can register their numbers and opt-out of receiving unwanted calls. This move is aimed at protecting people's personal information and preventing harassment by telemarketers.

This is not the first attempt to regulate telemarketing in South Africa. The Protection of Information Act, also known as the POPI Act, was introduced to safeguard people's personal information. However, loopholes in the act allowed telemarketers to continue contacting people without their consent. The revised Consumer Protection Act aims to close these loopholes and provide stronger protection for consumers.

The Minister of Trade and Industry, Parks Tau, has emphasized that the new regulations will be enforced strictly. Telemarketers who fail to comply with the regulations could face fines, penalties, or even prosecution. The government has assured citizens that it is committed to protecting their rights and preventing harassment by telemarketers.

The issue of unwanted telemarketing calls has been a major concern for many South Africans. According to reports, many people have been complaining about receiving unsolicited calls from telemarketers, which can be annoying and intrusive. The new regulations aim to address this issue and provide people with more control over their personal information.

The revised Consumer Protection Act is expected to have a significant impact on telemarketing practices in South Africa. By giving people more control over their personal information and preventing unwanted calls, the government aims to create a more favorable business environment and protect consumers' rights. The new regulations will also help to promote trust and confidence in the market.

Key points

  • The South African government is revising the Consumer Protection Act to curb unwanted telemarketing calls and protect citizens' personal information.
  • The revised act introduces an Opt Out Registry, which requires telemarketers to stop calling individuals who have registered their numbers.
  • Telemarketers who fail to comply with the regulations could face fines, penalties, or even prosecution.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.