The Tunisian automobile market has welcomed a new player with the introduction of SINOTRUK BOLDEN pick-up models. SYLLECTUM Cars & Trucks, a Tunisian company, has partnered with Chinese manufacturer SINOTRUK to distribute the vehicles. The partnership was formalized on October 8, 2026, with plans for the first deliveries in January. SYLLECTUM Cars & Trucks aims to leverage this partnership to expand its automotive business.
The BOLDEN pick-up models are designed to cater to various user categories, including professionals and individuals. The vehicles will be available in different configurations, including two or four-wheel drive, with manual or automatic gearboxes. Prices will range from 89,000 to 150,000 dinars, according to Oussema Missaoui, Sales Director. The models are expected to appeal to farmers, traders, and service providers who rely on their vehicles for their activities.
To support the launch, SYLLECTUM Cars & Trucks has invested in a 5,000 m² workshop in the Utique industrial zone, near Tunis. The company has also set up a showroom in Gammarth and plans to establish a network of authorized agents across several regions. The technical team will receive training with the support of Chinese engineers. Wael Abderrahmen Chouikh, General Manager, emphasizes the importance of providing local after-sales service to meet customer expectations.
The partnership between SYLLECTUM Cars & Trucks and SINOTRUK is built on the strengths of both companies. SINOTRUK, with its long history dating back to 1930, brings its expertise in industrial vehicle manufacturing. The Chinese company has a significant presence in the global market, particularly in the heavy-duty vehicle segment. SYLLECTUM Cars & Trucks, on the other hand, offers its local knowledge and network.
Nacer Chouikh, partner and founder of Atlas Agricole, highlights the importance of combining the experience of the manufacturer with the local anchorage of the distributor. He believes this synergy will facilitate the adaptation of the offer to the expectations of Tunisian consumers. The BOLDEN pick-up models are expected to address the needs of users who require powerful and reliable vehicles for their activities.
The Tunisian market poses specific challenges, including the availability of spare parts and the capacity for quick repairs. SYLLECTUM Cars & Trucks has anticipated these needs by stocking spare parts before the start of deliveries. The company aims to establish BOLDEN as a reference in the pick-up segment in Tunisia. The deployment of the commercial and technical network will be crucial to achieving this goal.
The launch of BOLDEN pick-up models in Tunisia marks a significant development in the country's automotive market. With its robust product offering and commitment to local after-sales service, SYLLECTUM Cars & Trucks is poised to make a strong impact. The partnership with SINOTRUK provides a solid foundation for the company's growth ambitions in the region.
Key points
- SYLLECTUM Cars & Trucks partners with SINOTRUK to launch BOLDEN pick-up models in Tunisia.
- The vehicles will be priced from 89,000 dinars and will cater to various user categories.
- The company has invested in a 5,000 m² workshop and plans to establish a network of authorized agents across several regions.
