Shell Lubricants Egypt (SLE) has agreed to supply specialised oils and fluids for BYD vehicles, including new energy vehicles (NEVs), in a partnership with MANDREAM, the sole authorised importer and distributor of the automaker in Egypt. This partnership expands Shell's presence in the growing NEV market, allowing the company to supply products specifically designed for BYD's plug-in hybrid and hydrogen fuel cell vehicles. These vehicles utilise different operating technologies than traditional engines but still require specialised fluids for daily operation and long-term maintenance.
The collaboration enables SLE to apply its global expertise to advanced passenger car technologies, providing Egyptian consumers with products that meet evolving vehicle requirements based on quality and performance. According to Eng. Haytham Yehia, Cluster General Manager for the Middle East, Egypt and Central Asia of Shell Lubricants, and Chairman and CEO of Shell Lubricants Egypt, this partnership brings together Shell's global expertise in lubricants and BYD's leadership in new energy vehicles. Yehia emphasised that the partnership represents a further expansion of Shell Lubricants Egypt's business in this promising segment.
MANDREAM CEO Khaled Youssef stated that the agreement would support the distributor's plans to accommodate the rapid development of Egypt's electric and hybrid vehicle sector. Youssef highlighted the importance of building strategic partnerships with leading international companies to support expansion plans and enhance the value delivered to customers. The partnership with Shell Lubricants Egypt aligns with MANDREAM's vision for an integrated after-sales service network.
The partnership supports MANDREAM's goal to keep pace with the rapid development of Egypt's electric and hybrid vehicle sector and expand its network of technology centres. By collaborating with Shell Lubricants Egypt, MANDREAM aims to provide customers with high-quality products and advanced technological solutions. This partnership is expected to bring significant benefits to Egyptian consumers, enabling them to maintain vehicle performance and protect engines during everyday use.
Shell Lubricants Egypt's products are specifically designed to meet the unique requirements of BYD's plug-in hybrid and hydrogen fuel cell vehicles. These products will be supplied to MANDREAM, which will then distribute them to customers across Egypt. The partnership is a significant step for Shell Lubricants Egypt, as it expands its presence in the growing NEV market and reinforces its commitment to meeting the evolving needs of Egyptian consumers.
The Egyptian market is witnessing rapid growth in the electric and hybrid vehicle sector, driven by increasing demand for environmentally friendly and sustainable transportation solutions. This partnership between Shell Lubricants Egypt and MANDREAM is well-timed, as it addresses the growing need for specialised lubricants and fluids for NEVs. By working together, both companies aim to capitalise on this trend and establish a strong presence in the Egyptian market.
The partnership between Shell Lubricants Egypt and MANDREAM has significant implications for the Egyptian automotive industry. As the demand for NEVs continues to grow, the availability of high-quality lubricants and fluids will become increasingly important. This collaboration sets a precedent for future partnerships between international companies and local distributors, ultimately benefiting Egyptian consumers and contributing to the growth of the country's automotive sector.
Key points
- Shell Lubricants Egypt partners with MANDREAM to supply specialised oils and fluids for BYD vehicles in Egypt.
- The partnership expands Shell's presence in the growing NEV market in Egypt.
- The collaboration supports MANDREAM's plans to accommodate the rapid development of Egypt's electric and hybrid vehicle sector.
