Shell and MTN MoMo Launch Fuel Cashback Promotion in Uganda

Vivo Energy Uganda, which markets and distributes Shell-branded fuels and lubricants, has partnered with MTN MoMo to launch a promotion called "Fuel Happy Hour". The campaign offers motorists a 20% cashback on qualifying fuel purchases made through mobile money between 5:00 p.m. and 6:00 p.m. on weekdays. This initiative aims to reward customers and encourage the adoption of digital payments for everyday transactions. The promotion was officially launched on November 2 at Shell Kitetika service station in Kampala.

The partnership between Vivo Energy Uganda and MTN MoMo brings together the Shell retail network and MTN MoMo's digital payments platform. This collaboration reflects the growing trend of cooperation between players in the energy and financial technology sectors to improve customer convenience and promote digital transactions. According to Alex Tusingwire, Retail Manager at Vivo Energy Uganda, the partnership is part of the company's efforts to offer customers greater value while maintaining the quality of products and services associated with the Shell brand.

The cashback offer is available at participating fuel stations where MTN MoMo payments are accepted across Uganda. Customers qualify for the promotion by paying for fuel through the MTN MoMo platform during the designated weekday promotional hour. This initiative provides motorists with an opportunity to reduce their fuel bills through mobile money payments. The promotion is expected to strengthen customer engagement and usage of both Vivo Energy Uganda's and MTN MoMo's services.

The "Fuel Happy Hour" promotion is designed to make refuelling more rewarding, particularly for motorists facing pressure from rising living costs. By working with MTN MoMo, Vivo Energy Uganda aims to give customers an opportunity to save on fuel expenses while enjoying the convenience of mobile money payments across Shell's service station network. This partnership combines convenience with financial rewards as MTN MoMo seeks to make cashless transactions part of daily life.

Keith Tukei, Chief Commercial Officer at MTN MoMo, noted that fuel purchases are among the frequent transactions for many Ugandans. The partnership with Vivo Energy Uganda provides an opportunity to integrate digital payments into everyday spending. The collaboration is expected to promote digital transactions and improve customer convenience. The "Fuel Happy Hour" promotion is a step towards achieving this goal.

The "Fuel Happy Hour" promotion was launched on November 2, 2026, at Shell Kitetika service station in Kampala. The campaign is open to customers who buy fuel at Shell service stations and pay using MTN MoMo during the promotional hours. The 20% cashback offer is subject to the campaign's terms and conditions. Customers can take advantage of this promotion to reduce their fuel expenses.

The partnership between Vivo Energy Uganda and MTN MoMo is a significant development in the energy and financial technology sectors in Uganda. The "Fuel Happy Hour" promotion is an innovative initiative that combines convenience with financial rewards. As the promotion continues, motorists can look forward to saving on fuel expenses while enjoying the benefits of digital payments.

Key points

• Vivo Energy Uganda and MTN MoMo have partnered to offer a 20% cashback on fuel purchases made through mobile money between 5:00 p.m. and 6:00 p.m. on weekdays.
• The promotion, called "Fuel Happy Hour", aims to reward customers and encourage the adoption of digital payments for everyday transactions.
• The partnership brings together Vivo Energy Uganda's Shell retail network and MTN MoMo's digital payments platform to improve customer convenience and promote digital transactions.